Account Segmentation
The three updated chronic account segments
What is "VAD Only", "Initial Believer", and "Poised to Grow"?
The new indication being launched in 2024 in Canada.
What is HeartMate 3 Pediatric Indication?
The 2024 conference where ASPIRE results will be presented.
What is THT?
The company facing supply & sterility issues with their oxygenator & expected to recover in Q2-Q3 of 2024.
What is Getinge/Quadrox?
The percentage (%) lighter that the HeartMate Flex peripherals will weigh.
What is 75%?
Account that has buy-in across stakeholders and has built strong community networks. Account can be leveraged to grow other accounts.
What is a "Poised to Grow" account?
The new product being launched in Brazil in 2024?
The HM3 study that demonstrated reduced rates of stroke & thrombosis.
What is MOM-3?
The competitive product in the PAP space entering the U.S. market in 2024.
What is Endotronix?
The conference where the first Edition of New Spin will be launched in Canada.
Heart Failure Update 2024
What is an "Initial Believer"?
The FDA submission planned for early 2025 related to HeartMate 3 LVAD.
What is HeartMate Flex?
The HM3 study that will aim to utilize protocols of centers with the best outcomes to demonstrate reduced rates of infection.
What is ASPIRE?
The small, competitive centrifugal pump with total magnetic levitation that has demonstrated "phenomenal" outcomes in China.
The two types of service plans offered for CentriMag capital equipment.
What is Extended Warranty & Preservation Plan?
LVAD accounts who are not doing HTx however partner with a HTx center for patient care. Often have fweer surgeons and resources than a larger HTx/LVAD center.
What are "VAD Only" accounts?
The 2024 global product launch related to CentriMag (hint: capital equipment)
Snap-in motor lock feature.
The name of the new clinical trial that will compare clinical outcomes of HM3 vs. GDMT in non-inotrope dependent advanced HF patients with refractory pulmonary hypertension.
What is TEAM-HF?
The devices being discontinued as a result of LivaNova's decision to wind down their Advanced Circulatory Support (ACS) business unit.
What are LifeSPARC & Hemolung?
Our Account Planning mantra: Create ________. Create __________.
Create intention. Create reality.
The three acute AMG Oxygenator account segments.
What are "Believers", "Detractors", "On the Fence"?
The new CardioMEMS patient app.
What is DynamicRx?
The three findings that ARIES demonstrated related to aspirin avoidance. (Hint: "The avoidance of aspirin does not increase A, B & C").
What is (a) the risk of bleeding, (b) hospitalization rates for bleeding, and (c) costs for managing bleeding-related events.
The two competitive total artificial hearts undergoing clinical trial.
The name of the third-party company that currently manages patient ambassador programs in the U.S.
What is Benton Communications?