Influence on Voting
Types of Ads
How we evaluate ads
Name that Ad
100

Do Negative ads turn off voters  

Yes

100

What is a humor ad?

Ads that are funny

100

Negative ad attacking the other candidate, is the information about the other candidate correct? What should we do? 

Fact check

200

How does an ad help voters?

Educates voters on the issues

200

What is a contrasive ad?

Contrasts the stance of both candidates


200

Who is sponsoring the ad, is it stated on the ad, is it required to state who sponsors the ad? 

Yes, by law the ad must state who is sponsoring the ad. Either a candidates campaign or political party or an interest group

300

Where do candidates put most of their ads?

Social Media or TV

300

What is a talking head ad?


Candidate talks directly to the audience, telling the voters what they believe and stand for

300

An ad that uses the American flag or patriotic themes is designed to do what? 

Stir our emotions

400
Do campaign ads show the quality of a candidates background and how he/she does during the campaign? What do they show?

No, they only show what the candidate does well

400

What is an attack ad?

Negative political ad that attacks the character of an opposing candidate

400

What website can you use to check if an ad is stating facts

500

How do campaign ads influence the behavior of voters? 

Voters exposed to campaign ads learn policy differences between candidates

500

What is a biographical ad?

Biographies of the candidate, telling voters about the candidates life and political experience. 

500

Give three examples of loaded words or phrases used in campaign ads

Tax and spend party, raise your taxes, they want to privatize your retirement

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