Product Knowledge
This down fill power is used in the majority of Canada Goose down-filled parkas.
What is 625 Fill Power White Duck Down?
This DWR treatment helps water bead off fabric but is not intended to replace waterproof construction.
What is Durable Water Repellent (DWR)?
Canada Goose was founded in this city.
What is Toronto?
This behavior starts every client interaction and sets the tone for the full experience.
What is Greet Every Guest?
A guest tells you, “I’m just looking.” What should you do next?
Continue the conversation with an open-ended discovery question instead of walking away.
Unlike standard rainwear, this membrane is waterproof, windproof, and breathable while remaining PFAS-free.
What is Tri-Durance®?
This fabric is designed for lightweight weather protection and packs easily for travel.
What is Feather-Light Ripstop?
What year was Canada Goose founded?
What is 1957?
This behavior helps us understand the client’s lifestyle, needs, and reason for shopping.
What is Discover?
A guest says they’re traveling to Iceland in January. Name two questions you should ask before recommending a jacket.
Examples include:
True or False: Fill Power tells you how warm a jacket is.
What is False? (It measures the loft and quality of the down not overall warmth.)
This fabric is found in many Heritage parkas because of its durability and iconic feel.
What is Arctic Tech?
Before becoming Canada Goose, the company originally operated under this name.
What is Metro Sportswear
This behavior turns product knowledge into a personalized recommendation.
What is Recommend / Style With Purpose?
A guest wants the warmest jacket in the store but says they sweat easily. What should guide your recommendation?
Their activity level and personal cold tolerance not simply the warmest TEI rating.
These lenses help reduce glare from reflective surfaces like water, snow, and roads.
What are polarized lenses?
Explain the difference between waterproof, water-resistant, and water-repellent.
This family member founded Metro Sportswear before the company eventually became Canada Goose.
Who is Sam Tick?
This behavior should happen before the guest leaves, even if they do not buy.
What is Client Capture / Build the Relationship?
A guest doesn’t purchase today. Name three ways you can still create value.
Any three:
True or False: Darker lenses provide more UV protection than lighter lenses.
What is False? UV protection comes from the lens treatment, not the darkness of the tint.
This frame material is made from bioplastics derived from industrial wood pulp and recycled content, making it a more sustainable option for Canada Goose eyewear.
What is Acetate Renew™?
What year did Canada Goose launch its first eyewear collection?
2025
This behavior keeps the relationship going after the visit and supports future conversion.
What is Follow Up?
A guest asks, “Why should I buy Canada Goose over another premium outerwear brand?” Name three selling points beyond warmth.
Any three: