The planned and organized effort of a company, institution or government to establish mutually beneficial relations with publics of other nations.
What is international public relations?
100
This model of PR includes hype & pseudo-events.
What is press agentry?
100
The communication model that is essential to public relations.
What is two-way communication?
100
Helps organizations communicate with governmental publics.
What is government relations?
100
A magazine or newsletter targeted to a specific industry for people that work in that industry.
What is a trade publication?
200
Refers to the activities that a business uses to acquire or maintain the respect of the community.
What is Community Relations?
200
The father of modern PR.
Who is Edward Bernays?
200
The first step in the message adoption process.
What is Awareness?
200
A country where PR pros need to be careful with numbers — they can be complicated/unlucky.
What is China?
200
Occurs when two groups direct their efforts against each other.
What is conflict?
300
Occurs when two groups direct their efforts against each other.
What is conflict?
300
This is the modern PR version of a printed pamphlet.
What is a website?
300
Without this, you’re just another person with an opinion.
What is data?
300
This public relations TACTIC offers face-to-face exposure, interpersonal communication, a captive audience and gives participants a real-world experience with the organization.
What are events?
300
Advocacy done by common people (not lobbying groups).
What is grassroots lobbying?
400
A company's initiatives to assess and take responsibility for the its effects on environmental and social wellbeing.
What is Corporate Social Responsibility (CSR)?
400
This early PR pioneer issued a “Declaration of Principles” which signaled the end of the “public-be damned” attitude of business and the beginning of the “public-be-informed” era.
Who is Ivy Lee?
400
The last step in the Conflict Life Cycle.
What is Recovery?
400
A shared system of symbols, beliefs, attitudes, values, expectations & behavior norms.
What is culture?
400
This one thing makes nonprofit PR different from all other types of PR.
What is being tax-exempt?
500
Judging all other groups according to your own group’s standards, behaviors and customs.
What is ethnocentrism?
500
This era of PR includes a focus on mutual understanding & conflict resolution.
What is the Counseling/Relationship Era?
500
Developed at IBM, this framework for cross-cultural communication describes the effects of a society's culture on the values of its members.