Planning
What are the "5 Ws" of event planning?
Who, What, When, Where, Why
Which platform is known as the “King of Video” for event promotion?
YouTube
What type of sponsorship includes merchandise, gift packages, and audio equipment?
Material Sponsorship
What’s the term for the process of setting up a venue?
Load-in
The tallest building in Kenya
Britam towers
What is the first step in planning an event?
Defining objectives and goals
What does SEO stand for in event marketing
Search Engine Optimization
What is the term for unexpected costs in an event budget?
Contingency funds
Which global organization sets safety standards for public events?
ISO-International Organization for Standardization
What was the largest sporting event ever held in Kenya?
The 2021 World Athletics U20 Championships at Kasarani, attracted over 200,000 spectators and athletes from 100+ countries.
What’s a visual timeline of event activities called?
Gantt chart
What’s the marketing strategy where attendees promote an event themselves?
Viral marketing
What’s the difference between a hard and soft resource?
Hard resource: physical items (e.g., chairs, speakers); Soft resource: people or skills
What is a run-of-show document?
A detailed timeline of the event schedule
What is the largest public event ever held in Kenya?
Pope Francis visited Kenya in 2015, which gathered over 1 million people at the University of Nairobi Grounds.
What’s the golden rule of event management?
Preparation
What’s the method of analyzing attendee emotions?
Sentiment analysis
What is budgeting from scratch (not based on past budgets) to justify every expense called?
zero-based budgeting (ZBB)
What is a “critical path” in event logistics?
The sequence of essential tasks that determine the event timeline.
What are the three key pillars of successful event management?
Planning, Execution, and Evaluation
What is the Pareto principle, and how can it optimize event planning?
The 80/20 rule: 80% of results come from 20% of efforts — focus on the most impactful tasks.
What is “guerrilla marketing,” and how can it be used for events?
Creative, unconventional marketing tactics to grab attention (e.g., flash mobs, pop-ups).
What’s the process of prioritizing event tasks?
Task triage
What are the key factors to consider in crowd control for large events?
Venue capacity, security personnel, entry/exit points, emergency routes, and barriers.
What are the three key elements of a successful event experience?
Engagement, accessibility, and seamless logistics