HIPPA
What does HIPAA stand for?
Health Insurance Portability and Accountability Act
What type of keyword matches your ads to searches that include wide-ranging variations of your keywords?
Broad Match
Which social media platform is known for its short video format and viral challenges?
TikTok
Under HIPAA, what type of information must be protected when advertising healthcare services?
Protected Health Information (PHI)
What is the benefit of using negative keywords in a paid search campaign?
To exclude irrelevant searches.
What type of ad format on Meta allows users to swipe through multiple images or videos in a single ad?
a Carousel Ad
Can healthcare providers use patient testimonials in paid ads without consent under HIPAA?
No, they need explicit consent from the patient.
What is the maximum character limit for a Google Ads headline?
30 characters
What is the purpose of using the Facebook Pixel in your campaigns?
to track user actions on your website and optimize ad targeting based on user behavior
What is one key consideration for targeting ads to healthcare professionals while remaining HIPAA compliant?
Ensuring that no PHI is shared or targeted based on personal health data.
In search advertising, what is Quality Score?
A metric used by Google that measures the relevance of your ads and keywords, your CTR, and experience on the landing pages.
What trend involves partnering with popular influencers to promote products on social media?
Influencer Marketing