History
Examples include websites, social media, blogs, vlogs or podcasts
Web-Based Communication
What can be found on the Panthers mobile app?
Game recaps, game previews, a news feed, mobile ticketing
What does the Panther website offer?
Purchase tickets, check the schedule, listen to podcast episodes
Entrepreneur Jerry Richardson announced his bid for the NFL where?
The Carolinas
What is Facebook used for?
Lengthy posts, lots of videos of fans, and games
Why is their web-based communication so good?
The team understands that fans are the heart and soul for the organization
Home games in 1986 were played in which stadium?
Clemson University
When is Snapchat used?
give fans a glimpse of training camp
Quick videos of player activity
How do the Panthers connect with fans?
Commenting on posts, fan shoutouts through documentaries, sending fans accessories for their commitment
Important games in franchise history were?
2003 Super Bowl 38
2015 Super Bowl 50
When is Twitter used?
short and sweet to the point messages
Why is the web-based communication so good?
Joke with fans, make post worth liking
Who is the target audience?
All age ranges, genders, enjoy Carolina Panther culture
Twitter is also a place to post what content?
game day updates- injuries, score updates, and post-game commentary
Why is their web-based communication so good?
Know when to use different platforms to engage the audience.