Competition
Features n Benefits
Objections
Misc.
Ink It
MyDay
clariti
Biofinity
Torics

100

Alcon heavily markets their Water Gradient Technology with DT1. The thickness of this Water Gradient Technology is how thick? What can this be compared to?

What is 6 Microns

Dust Mike Feces = 10 microns, 1 human hair = 60

100

Features and Benefits of Kirkland PL when discussing with Costco ECP

Feature: Box with your brand.....Benefit customer knows they are getting the best quality product. Also a retention benefit when the patient runs out of lenses they will need to return to Costco.

Feature: 180 pack...Benefit customer will purchase more helping your optical manager reach their sales goals. 

Feature 180 pack...Benefit, studies show that when patients have more lenses on hand they are more likely to stay compliant. This will also help you with retention.

100

My patients cant afford 1 days

What is, share FRP to 1-day upgrade presentation in Showpad and pencil sell the difference

100

Using Einstien, show where to find total number of multifocal boxes purchased by a specific account "Quarter to Date Qty"

Einstein

BP Review Dashboard

Change Filter from "Amount" to "Quantity"

Scroll Down to Multifocal and Total

100

FRP to 1 Day upgrade. Show the math and share the tool from Showpad

6092 clariti slip sheet_REV editable

Switch FRP wearers to clariti 7724A

100

What is the water content of MyDay?

54%

100

What is the DK/t of clariti

86

100

The Diameter of Biofinity.

What is 14.0

100

Starts Stable, 100% are within 10 degrees or less in 3 minutes

What is clariti Toric

200

Dailies Total 1 has a class I or class II UV protection?

What is neither. DT1 does not have UV protection.

200

Features and Benefits of Energys

Feature: Digital Zone Optics

Benefit: Can help with ciliary muscle fatigue which can lead to a more enjoyable wearing experience, especially at the end of the day.

Feature: Aspheric Optics

Benefit: Crisper optics and happier patients

200

Costco Dr. says "kirkland is too expensive"

Share 8055 Kirkland Cost Comparison Sell Sheet

Point out savings on 1/2 year supply vs price competition has to pay for 1/2 year


200

Where is the world do you find (using Einstein) performance of Biofinity Toric

Einstein

Territory Analyzer

Sort by Rep by Product Type

Scroll to correct line

200

MyDay 180 vs Moist... Share: 

The math, 

A tool from Showpad to reinforce message and 

Give 2 benefits why an ECP should consider an upgrade from 1-Day Moist to MyDay 180

What is....great job!

200

Spherical Power Rangers of MyDay

What is +8.00D to -12.00D

200

0.5 Represents what for clariti Sphere?

What is Modulus

200

DK/t for Energys and Biofinity Sphere

What is 160

200

When fitting clariti Toric how many patients out of 10 will experience optimum corneal coverage?

What is 8

300

Vistakon owns Sightbox which sends referrals to participating ECPs. Pro is ECPs get referrals the con is the ECP gets no revenue for the sales of the contact lenses. How many referrals have your private ECPs received from Sightbox, as many as Wal-Mart?

What is....No!

300

Features and Benefits of MyDay Toric

Feature: Uniform Horizontal ISO Thickness

Benefit: Improves centration and stability by reducing lens rotation. 

Feature: Most stable, predictable toric lens on the market

Benefit: Less chair time. Give ECP ability to see more patients in a day 

300

I can't compete with Costco

Share www.contacts.costco.com

Pencil sell MyDay vs Kirkland annual supply and clariti...

Be aware of what competition is selling their boxes for 

300

Using Einstein, where in the world do you find the most current 50/50 by 2020 mix?

Einstein

50/50 by 2020

Summary to find Q1, Q2 and Prior Year Mixes

300

Pencil sell to a Vision Source OD why replacing 23 boxes of Dailies AC+ purchased at $30/box with 200 boxes of Freshday might make sense. 

Credit = 23 boxes x $30/box = $690

Total Investment = 200 boxes x $28/box = $5,600 - $690 credit = $4,910

Net down per box = $24.55/box

Profit/box = $35.45 x 4 = $141.80 ($60/box price)

Total profit for 200 boxes = $7,090

300

It is the technology behind MyDay

What is Smart Silicone chemistry

300

somofilcon B is the material used for clariti

what is false. Somofilcon A is the material used for clariti

300

The extended length BFS can be worn as per FDA

What is extended wear up to six nights/seven days

300

Reasons why MyDay Toric and Biofinity Toric are considered the best toric lenses on the market.

What are:

Predictability

Quick Rotation

Excellent Acuity

etc...


400

Ultra for Astigmatism has gained some fits lately from BFT. According to a comfort study BFT was preferred for overall comfort by a margin of ___ to ____

What is 3 to 1

400

clariti sphere pricing

Feature: Low cost

Benefit: Able to sell an annual supply keeping patients out of the buying market.

Benefit: Leave patients with the ability to purchase sunglasses too

Benefit: Increase patient retention


400

I'm a member of PERC and want to continue to fit their elite vendors

What is... Ask "Why is it important to you to fit the elite vendors?" "What do they offer you CooperVision isnt?"

Share nothing has changed as far as pricing, rebates or support. In fact, rebate potential is much greater with CooperVision (Escalator)

400

Where in the world do you find clariti challenge enrollments using Einstein?

Einstein

Programs Dashboard

Filter under "Program Name" to 2019 Challenge clariti 1D

400

Using the prices from the Comparison of 1-Day Sphere Contact Lenses form in Showpad pencil sell clariti vs DT!

Show difference in COGs and Revenue for annual supply

clariti Cost $42.50/box x 8 boxes = $340 COGs

DT1 Cost $69.55/box x 8 boxes = $556.40 GOGs

clariti Revenue $60/box price - $42.50/box cost = $15.70 x 8 = $125.60 Revenue for Annual

DT1 Revenue $105/box price - $69.55/box cost = $35.45 x 8 = 283.60 Revenue for Annual

400

An office purchased 100 boxes of MyDay Sphere for $49/box (90 packs). They sell MyDay Sphere for $90/box (90 pack). 

What is the COGs for MyDay, the total revenue for MyDay, COG benefits of MyDay over DT1 and revenue benefit of MyDay over DT1? (Use PERC inventory pricing for DT1)



COGs MyDay = $4,900

Total Revenue of MyDay = $4,100

COGs benefit for MyDay is a decrease in bill by $

Revenue benefit for MyDay is increase in revenue by $

400

$10K V1 lock-ins for Sphere, Toric and MF (standard V1)

What are: 

$35 sphere

$52 Toric

$57 MF

400

Easiest way to upgrade a patient from BFS to Energys

What is, remove BFS fit set

400

According to a new study and found in Allego the percent that find clariti Toric comfortable

What is 86%

500

Biotrue ONEday Sphere: 

Water content

DK and DK/t

% Silicone


What are:

78%

42

0%

500

What are the benefits of Kirkland to a private practice ECP

Feature: Same lens different box

Benefit: Savvy ECPs will use this to their advantage and sell the fact that Costco uses only the best for the Kirkland name. PECPs are compete and beat Kirkland pricing.

Feature: Kirkland is not marketed as MyDay

Benefit: Makes it much more difficult to shop for MyDay at Costco.

500

I cant grow that much to achieve my Escalator rebate

What is.. gain understanding why they believe that

If possible get ABB report to find where areas of growth might be

Increased focus on Toric and MF lenses

Break goals down to number of patient fits needed per Quarter, Month and Week

500

Where in the world to you find the Top to Bottom report using Einstein sorted by YTD Var?

Einstein

Territory Analyzer

Scroll down to "Accounts" 

Select Heading "YTD Var"

500

Cost and total revenue for a Vision Source OD who purchases 100 boxes of Aquaclear and 100 boxes of Freshday. 

Use standard bulk pricing and sales prices of Aquaclear = $60/box and Freshday $65/box

Aquaclear $22/box x 100 boxes = $2,200 

Freshday $29/box x 100 boxes = $2,900 

Total cost = $5,100

Revenue:

Aquaclear $60 - $22 = $38 profit per box $3,800 Freshday $65 - $29 = $36 profit per box $3,600 Total Revenue = $7,400

500

4 reason why MyDay is patient preferred over 1-Day Acuvue Moist from CooperVision clinical results

What are:

Comfort, Handling, Dryness and Overall Experience


500

clariti 1-Day Toric Parameters as per CooperVision 1-Day Contact Lenses Product Specifications form

Power Range:

Cylinder Power:

Axis

What are

Plano to -9.00D (0.50 steps after -6.00D) +0.25D to +4.00D (0.25D steps) in -0.75, -1.25, -1.75 cyl

Plano to -9.00D (0.50 steps after -6.00D) -2.25 cyl

Cylinder Powers: -0.75, -1.25, -1.75 and -2.25

Axis: 10, 20, 60, 70, 80, 90, 100, 110, 120, 160, 170, 180 degrees at -0.75, -1.25 and -1.75 cyl

10, 20, 90, 160, 170, 180 degrees at -2.25 cyl


500

Give 3 Reasons why Biofinity can be a great product in dry climates and for dry eye patients

Aquaform Technology

Silicone was re-engineered to be hydrophillic vs hydrophobic. Same water content at beginning and end of day. 

3rd Generations SiHy

High water content at 48%


500

MSRP of the following Toric lenses according to the Comparison of 1-Day Toric Contact Lenses    MyDay

clariti

1-Day Moist for Astig.

1-Day Oasys for Astig.

Biotrue ONEday

MyDay - $99.00

clariti - $79.00

1-Day Moist for Astig. - $87.50

1-Day Oasys for Astig (3 90 packs) - $117.00

Biotrue ONEday - $78.00