Selling with iPhones
Carrier speak
Carrier Employee Titles
Small Business
What did they say?
100

This is often referring to when someone is adding a new phone line to an account.  It is generally a top carrier focus at all carrier doors.

What is VGA - Voice Gross Add

100

It's not the Korean boy band but instead it is referring to iPads and Watches when they are added to the account at T-Mobile.

What is BTS - Beyond the Smartphone

100

These two carriers share the same title acronym, RSM which is for the store leader responsible for the entire store.

What is T-Mobile and AT&T

Retail Store Manager @ T-Mobile
Retail Sales Manager @ AT&T

100

At this Magenta carrier they are referring to business customers when they say what three letter acronym?

What is TFB - T-Mobile for Business

100

Do you have any suggestions on how to drive up my APP when selling BTS with an iPhone? What carrier and what are they saying?

What is T-Mobile

How can I attach more accessories when selling Apple ecosystem products?

200

Generally at T-Mobile Mobile Experts are always trying to add these V.A.F to a customers account.

What is Value Added Features - VAF.

Features added on to an account that generate revenue monthly on top of the price of the plan. 

200

Sometimes a customer may bring their own phone, tablet, or watch over to a carrier. What do carrier teams call this?

What is BYOD - Bring your own device

200

ASM is the acronym for the managers that assist the store leader of what carrier?

What is AT&T

Assistant Store Manager

200

AT&T small business customers are referred to by this acronym.

What is CRU - Corporate Responsibility User

200

In your opinion, do you think that the BOGO on the Apple Watch will return? It really helped me drive more data gross adds when I offered it with iPhone.

Name the carrier and what are they saying?

What is AT&T 

Will the buy one, get one return on Apple Watch? It really helped me drive new data lines when I offered it with iPhone.

300

When a customer finances accessories on the bill at AT&T what do sellers call this and how long is the term for the financing?

What is AIP - Accessory Installment Plan for 12 months

300

When referring to their internal leaderboard that ranks on several metrics, T-Mobile teams always want to be seen in the top 25% of what?

What is the ULB - Uncarrier leaderboard

300

Senior Retail Managers are whom all employees report to inside of which carrier?

What is Verizon

300

At Verizon this frontline seller is focused on converting customers into business accounts.

What is R2B - Retail to Business 

300

Usually when I am offering customers the Buy More Save More, the connected device that we usually D-Fill when offering Pull-Thru is the iPad A16 in Pink.

Name the carrier and what did they say?

What is Verizon

When offering the bundled promotion for iPad and Apple Watch, the cellular connected device that they ship to the customers home is the iPad A16.

400

Generally when Apple products are displayed on a carrier fixture that is not supported by Apple, this fixture is referred to as?

What is a FISO fixture - Fit In Stand Out display.

400

In regards to how many customers usually visit a carrier in a day a leader will say these two words.

What is door swings

This is a measurement of how many people walk into the store which is measured by a counter at the door.

400

When talking to T-Mobile RAM about their new hire, you will be referring to the employee by this title.

What is MA - Mobile Associate

Front line new hire that has not yet been certified for commission sales.

400

What does AT&T call emergency personnel accounts involved in patient care? Generally these have unique promotions and benefits when signed up under this type of account.

What is FirstNet.

An account that takes priority on their network under its own wireless spectrum.

400

P360 is difficult to attach to BTS but it is a great source for feature revenue when it comes to iPhone and I get paid a percentage of the MRC! Also the SPIF for upgrading customers to the Experience Beyond right now is $5 per line!

Name the carrier and what did they say?

What is T-Mobile

Adding the carrier insurance to new iPad / Watch lines is difficult, but it is a great source for adding features when selling iPhone and I get paid a percentage of the monthly recurring charge! Also the Sales Incentive payout for upgrading customers to the highest plan is $5 per line!

SPIF - (Sales Performance Incentive Fund)

500

At T-Mobile what do ME's call the tablet that they use to activate devices?

What is REMO - Retail Mobility Tablet.

500

If you ask a Verizon Senior Retail Manager what their  direct manager is focused on, by what name do you refer to this individual by?

What is CD - Consumer Director

Manager of 5 to 10 Senior Manager

500

Once called a DM this district level manager goes by a new title now at which carrier? Name the new title and the carrier.

What is SM (Senior Manager) @ T-Mobile

District level manager in charge of multiple stores in an area.

500

At AT&T an IRU is a user on a business account that is attached to their employers FAN.  What do these acronyms mean?

IRU - Individual responsibility user is an employee who has a wireless account in their name and are responsible for the bill. The FAN - Foundation Account Number is the employer account.  This provides business customer service and discounts to the IRU.

500

My Associate Director is really focused right now on showing up big on MyResults! The things that are critical right now are driving AIA and Fiber, increasing my APO to 2 per activated device by leaning on AIP and lastly protecting devices with MPP.  

What carrier and what did they say?

What is AT&T

My district manager is really focused on driving the sales dashboard.  Critical focus areas are:

Driving AT&T Internet over the Air and In home Fiber internet services, Increasing accessories per opportunity to 2 per device by using financing and lastly protecting devices with Mobile Protection Plans.

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