New Car Products
Mobile
BaseDrive
Stats
Misc
100
Cars.com new car searches have grown ___% year over year.
41
100
How many shoppers use a smartphone as part of their auto research process?
4 out of 5
100
What percentage of Cars.com users are in the market to buy a car?
80%
100
what percentage of consumers use the internet for automotive shopping & research?
95%
100
Which Cars.com product showcases OEM & Dealer Specific Offers to in-market shoppers?
Special Offers
200
Premier New display ads can be seen where?
SRP, dealer locator, configurator & mobile
200
What percentage of Cars.com shoppers are from a smartphone or tablet user?
More than 50%
200
What percentage of drivers will not return to a dealership for service after their warranty expires?
75%
200
What percentage of shoppers have not decided on a make/model?
91%
200
Special Offers allows for greater shopper engagement. Shoppers who view a VDP and then Special Offers are __% more likely to contact a dealer.
64
300
__% of Cars.com site visitors sat they accessed automotive content at a dealership via smartphone prior to purchasing their new vehicle.
62
300
What percentage of shoppers say they accessed automotive content on a dealership's lot from their smartphone?
62%
300
What percentage of all drivers conduct an online search to decide where to service their car?
43%
300
At any given point, what percentage of households are in the market for a car?
11%
300
Incentives and rebates are important to __% of new car shoppers.
80
400
Shoppers are __x more likely to look at Special Offers on their 5th visit (or after) compared to their first or second visit to Cars.com
4
400
Cars.com mobile traffic is up __% year over year.
74
400
While 51% of shoppers who used a smartphone also used a desktop or laptop in their shopping process, __% of shoppers only used a smartphone.
25
400
What percentage of shoppers use online review sites in their dealership selection process?
91%
400
Dealers who use dealership or inventory specific offers in Special Offers are seeing a __% higher engagement than those who only use OEM offers.
60
500
SRP listings with Special Offers converted __% more VDP's than listings with no special offers.
30
500
What percentage of a dealer's ad budget is spent on mobile?
Less than 5%
500
Cars.com mobile shoppers are ___% more likely to read dealer reviews than those on a computer.
184 (Those mobile shoppers who read reviews are 88% more likely to view a map - which means they are planning a store visit.)
500
Car shoppers are now visiting an average of __ dealerships.
1.2
500
What percentage of new car shoppers used Cars.com in their most recent vehicle shopping process?
53%
M
e
n
u