The Internet & Gaming
Google Chrome, Safari, Internet Explorer are types of this
What is an Internet Browser
PSAs
What are Public Service Announcements
Freedom of Speech is granted by this Amendment to the US Constitution
What is the First Amendment
This is when a single company dominates the industry
What is a Monopoly
This type of research attempts to understand, explain, and predict the impact of mass media on individuals and society
What is Social Scientific Research
This company was founded by Jeff Bezos in 1995 selling books online
What is Amazon
Strategically placing products in movies, TV shows, games, etc.
What is Product Placement
This is considered unprotected speech
Obscenity
An example of this would be the various Android smartphone manufacturers .
What is an Oligopoly
Popular in the 1920s and 1930s, this research evaluated the media impact on children
What is the Payne Fund Studies
This was the "first" internet
ARPRANet
This government agency helps monitor advertising
What is the FTC (Federal Trade Commission)
This would be the US Government blocking any publication or broadcast of messages before they air
What is Censorship
This law under President Clinton, lifted most restrictions on radio and TV station ownership
What is the Telecommunications Act of 1996
This theory states people actively engage in using media to satisfy various emotional and intellectual needs
This video game company is known for the Mario Brothers and more recently the Swtich
What is Nintendo
They are the big player in both radio and TV ratings research
What is Nielsen
This source of law establishes the three branches of government
What is Constitutional
This is a media market that has many producers and sellers but only a few products within a particular category
What is Limited Competition
This theory claims that heavy viewing of TV leads individuals to perceive the world in ways consistent with TV portrayals
What is Cultivation Theory
This was the first Video Game Console
What is the Magnavox Odyssey
This company was the first cereal brand to trademark a logo
What is Quaker Oats
The use of a persons' name or likeness for use in advertising without their permission
What is Appropriation
This is when society’s least powerful members are persuaded (often without realizing it) to accept the values defined by its most powerful members
What is Hegemony
This type of research explores how people make meaning, understand reality, articulate values, and interpret their experiences through the use of cultural symbols in media
What is Cultural Studies