BLOGGING
The name of the blog
What is "Wal-Marting Across America?"
The campaign Edelman PR were in charge of
What is "Walmart's Working Families?"
Reporters who may or may not be edited by professionals
Who are citizen journalists?
The people who became upset about the paid bloggers
Who are other bloggers and Walmart shoppers?
Code of Ethics used in this case
What is the PRSA code of ethics?
The authors of the blog
Who are Laura St. Claire and Jim Threstcher?
What is Walmart?
The estate that blogging belongs to
What is the Fifth Estate?
Edelmans response to the issue
What is an issued apology stating that Walmart was not to blame?
Biggest ethical issue with this case
What is Edelman not being honest about paying the blog writers?
The focus of the interviews in the blog
What is Walmart employees?
CEO of Edelman PR
Who is Richard Edelman?
The thing used to know right from wrong that Edelman should have implemented
What is your brain?
Other discoveries after the revelation of the blog
What are more blogs written by bloggers who were being paid by the firm?
Honesty part of the PRSA code of ethics
What is “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public” or anything along those lines?
Where the funding for the blog and travels came from
Who is Edelman PR?
Meaning of WOMMA
Word of Mouth Marketing Association
The creator of the Daily Me
Nicholas Negroponte
Group 1's thoughts on if this case was ethical or not
What is the case is not ethical?
The name that the authors referred to the blog as
What is a sponsorship?
Provider and collector of information for citizen and professional journalists
Who is the first informer?
Philosopher whose ideas best lined up with the ethics in this case
Who is Kant?