Private
These are the two types of private clubs.
Member-equity and non-equity clubs
Public facilities tend to be this type of organization.
Non-profit or 501(c)(3)
This is typically signed for a set length of time in order for a tennis director to run a parks & rec facility
Lease contract
This is the name of the philosophy for resorts that values putting customers first.
Service heart
Commercial clubs tend to be this type of organization, valuing revenue over public service.
For-profit
This is the most common type of private club, normally offering golf as a primary source of revenue and racquet sports secondary.
Country Club
A public facility will typically offer these at a lower cost to the consumer.
Membership
This is who a director reports to at a parks & rec facility in order to submit new projects.
Municipality, town, city
This is the main source of revenue at a resort.
Name one of the presented commercial clubs during the case studies presentations.
Midtown, Lifetime, etc.
This is most often the main source of revenue for a private club.
Membership dues
This is the main customer base a public facility looks to serve.
Community or the general public
This is the main customer base a parks & rec facility looks to serve.
Local community or township
This is the main customer base a resort serves.
Transient or vacationers
This is who generally owns a commercial club.
Corporation
Memberships help to maintain this at private clubs.
Exclusivity
This is often created to define the purpose of the public facility.
Mission statement
This is the main source of funding for a parks & rec facility.
Grants & donations
This describes a period where a resort may or may not be busy with customers.
Seasonality
This is typically required in order to use a commercial club.
Membership or subscription
This tends to be the highest across the industry at private clubs regarding the coaches they employ.
Compensation
This is the acronym for the USTA Foundation's program offering low-cost tennis and education programming at public facilities.
NJTL
Greensboro Tennis Program
This describes the accommodation of customers at a resort, often misused with 'customer service'.
Hospitality
This is an important metric used by commercial clubs to determine financial health.
Participation or usage