Content Generation
Worked with 11 creators to fuel content personalization efforts, generating 229 photos at $22 per photo
What is Kingsford?
< 40 person organization using the feedback loop to their advantage
What is Threadless?
Creator campaigns with motherhood influencers who spoke about their products and created a sense of trust with brand and consumer
What is Hyland's?
Wanted to break into the performance gear space and needed to have aspirational content to do so, something that couldn't be done in-house
What is UNTUCKit?
Selected Cohley lifestyle photos and product shots for their cart abandonment email tests - Increased abandon cart email CTR by 37%
What is Sijo Home/Klaviyo?
Amassed over 300 diverse, rights-approved assets, saving over $450K in content costs
What is T3?
Rebranded entire line of beverages, increasing CTR by 147% and decreasing CPC by 55%
What is Brooklyn Crafted?
Needed help mitigating the risk of content fatigue and driving awareness - Ran monthly influencer campaigns to have the love for their natural products highlighted, generating 95 assets with 800,000 impressions
What is Schmidt’s?
Partnered with 46 TikTok creators to generate 50+ videos which could be repurposed to garner impressions
What is Adore Me?
Small marketing team was strapped for resources as they continued to grow and expand their footprint, needing content for multiple products and in stores to support openings - Partnered with 90+ creators, generating 700+ visual assets with 3.4 million Instagram impressions
What is Philz Coffee?
Used SmartMatch to identify top creators according to lifestyle criteria, generating 200+ high quality photos with a cost per image of $8.65 (industry average is $75)
What is tasc Performance?
Worked with 20 Neemo creators, boosting ROAS to 91%
What is RainbowOPTX?
Wanted brand awareness to educate consumers on product utilization at home - Ran tutorial campaigns which generated over 3.7 million Instagram impressions, 1,300+ actionable pieces of content and nearly 200 UGC product reviews
What is Primo Water?
Needed a solution to scale product reviews quickly, as they didn't have enough upon product launches - Partnered with 80+ creators on rapidly generating product page reviews to supplement conversions on their website
What is Codex Beauty?
With so many diverse SKUs, they wanted to give influencers the freedom to pick the items that would resonate best with their personal style and followers - In 90+ partnerships, over 20+ hours of shipping tasks were saved
What is Sijo Home/Shopify?
Tailored content to reach millennial audience, pairing up with creators with strong followings to generate over 500 high quality assets, reducing their cost per image by 23%
What is PeachSkinSheets?
Average CPA dropped from $23 to $8 over 8 weeks, hitting a ROAS of 3.3x
What is Tenikle?
Wanted to increase their presence on social, spreading awareness with millennials and Gen-Zers - Reached 348% of their target impressions and exceeded earned media value by 78%. Cost per engagement was also 591% lower than what they had anticipated.
Non-traditional influencers worked better than traditional
What is Julep?
It was known a constant flow of user generated video testimonials were crucial to ad performance and sales. They went through a re-brand and didn't want to lose momentum here - Ran 2 campaigns every month to generate 75+ video (and 500+ photos) testimonials for repurposing
What is Cheers?
No bandwidth or budget to attend to their content and influencer efforts when it came time to go-to-market - Worked with 13 mommy influencers with highly engaged followers to spread word about their launch
What is Any Baby?
Averaged 20 creators per campaign, generating over 500 pieces of UGC and generating over $67K in revenue
What is Wink Frozen Desserts?
Increase of 3x to 4x ROAS vs. internal content, testing 150 assets daily
What is Rhone?
Campaign revolving around New Year's resolutions and eating healthy - Garnered 2 million impressions and sparked a 12% increase in follower growth with an earned media value of nearly $30K
What is Bobo's?
A need for a steady stream of content grew post their Shark Tank appearance, including every aspect of their website - Generated 530+ high quality photos with a cost per asset of $14.86
What is CordaRoy's?
Wanted to have a retail launch strategy with authentic content - Drove 415K+ impressions over 160 photo and video assets (in-store photos and unboxing Instagram stories)
What is Koia?