ETHICS
QUALITATIVE RESEARCH
MARKET RESEARCH
RESEARCH PROCESS
GATHERING INFORMATION
100

An important document that was established in the wake of several research studies and cases whereby human subjects were exploited.


WHAT IS THE BELMONT REPORT

100

An 8-letter word beginning with “i” that is an assumption of qualitative research whereby a conclusion is built based on specific instances, examples, claims, or observations.


What is Inductive?

100

An app associated with Instagram. It has been considered the modern-day Twitter.


What is Threads?

100

This is the first step in any research project, where you decide what you want to study.


What is Identifying the Problem?

100

You find a website that says eating carrots will make you see in the dark. The site has no author, no date, and no sources. According to the CRAAP test, which criteria fails the most?


What is Credibility / Authority?

200

The name of the ‘body’ that said it is okay for deception to be used in research, as long as participants are debriefed afterwards.


APA

200

A term referring to the fact that the presence of an observer/researcher may influence how participants behave.


What is the Hawthorne Effect?

200

A term used in social media that helps entities track their numbers and statistics in terms of following and user engagement.


What is Analytics?

200

After identifying the problem, researchers gather existing information and studies on the topic.


What is a Literature Review?

200

A student uses a news article to support their essay. The article was published five years ago and contains outdated statistics. Which CRAAP criterion is being violated?


What is Currency?

300

These are two case studies discussed in class whereby ethical violations took place among human research studies.


: What are the Facebook emotion study and the Tuskegee syphilis study?

300

GroupThink is a disadvantage of this popular qualitative research method.


What are Focus Groups?

300

This is used to bring emphasis and importance to an issue; it has become a modern-day social media punctuation mark.


What are Hashtags?

300

This is the stage where researchers plan how to collect data, including choosing methods and participants.


What is Research Design / Methodology?

300

You read two different studies on the effects of sugar on energy levels. One study tested 10 people, the other tested 1,000 people. Which research principle helps determine which study is more trustworthy?


What is Reliability / Sample Size / Validity?

400

These are the three principles/tiers of the Belmont Report. Differentiate them: Respect for Persons, Justice, and Beneficence.


What are Respect for Persons (treat individuals as autonomous, obtain informed consent), Beneficence (maximize benefits, minimize harm), and Justice (fair distribution of research benefits and burdens)?

400

These are known as the four main qualitative research designs.


What are Ethnography, Phenomenology, Grounded Theory, and Case Studies?

400

These are considered the four P’s of marketing.


What are Price, Product, Placement, Package?

400

After data collection, this step involves organizing, summarizing, and interpreting the results.


What is Data Analysis?

400

You are reading a blog post about climate change written by a company that sells air purifiers. The information seems factual but the company may benefit if you believe it. What is this an example of?




What is Bias / Objectivity?

500

This is the full name of the woman that inspired the bystander apathy effect study.


KITTY GENOVESE 
500

This qualitative research design is the ONLY one that is considered both a method and a design.


What is Case Studies?

500

These are three disadvantages of surveys

 vague results, time-consuming (to distribute and complete), and anonymous so hardly any way of gauging sincerity.

500

The final step of the research process, where results are shared with others through reports, presentations, or publications.


What is Reporting / Dissemination of Findings?

500

A researcher claims a new drug cures headaches. When you check the study, you find that it did not use a control group and the sample was self-selected. Which research principles are in question here?


What are Validity and Reliability?

M
e
n
u