Metrics
This metric, often confused with reach measures how many times a post has crossed someone’s screen.
What are impressions
This platform popularized Stories.
What is Instagram
When encountering a troll, this is generally a bad practice.
What is engaging with them
These are some of the ways to engage with your followers.
What are liking their comments, answering their questions, posing questions and solicit answers, and answering DMs
This platform popularized dancing but can be used in many other ways.
What is TikTok
Engagement/Impressions x 100
What is engagement rate
This platform is being heralded as Twitter's biggest competitor.
What is Threads
A social media post that is continuously shared or engaged with.
What is a viral post
Engaging your audience within the first 3 seconds is called?
What is a hook
This guides what you post and when you post.
What is a social media content calendar
On Facebook, you can find you analytics on this specific page.
What are insights
This platform is known for its tricky algorithm and professional discourse.
What is LinkedIn
What was the most popular social network in 2022?
What is Facebook, with 2.9 billion daily users
This defines your goals, style, tone, roles and KPIs and should be written before jumping into content.
What is a social media strategy
This should be a large part of your campaign strategy.
What is original content
What is CPC?
What is cost per click
The first social media network to popularize disappearing stories.
What is Snapchat
When running a paid campaign, you can target your audience based on age, interest and this.
What is location or zip code
Most commonly used aspect ratio for videos and photos to use on multiple social media platforms.
What is square, 1:1 ratio or 1080 x 1080.
Generally speaking, these are the 4 content buckets.
What are editorial, informational, holiday and shared
The total number of people who see your ad or content.
What is reach
This platform has an average of 45 million daily users.
What is TikTok
It’s important to know what to do when something goes wrong. Having this helps outline roles and responsibilities.
What is a Crisis Communications Strategy
The most recognizable and eye catching color for thumbnails.
Tweets can be written up to how many characters before the "Show More" options appears?
What is 280