Design Terms
Color Meaning
Design Tools
Principles of Graphic Design
100

A border of varying width you can add to your text or a shape.

What is outline?

100

Calm, trust, faith, power

What does blue mean?

100

The level of transparency in an image.

What is opacity?

100

Visual consistency throughout multiple designs.

What is repetition? 

200

Space between lines of text

What is line spacing?

200

Hunger, love, urgency, anger

What does red mean?

200

When you make an image smaller by dragging in the side/corner markers.

What is cropping?

200

Creates visual organization--helps the viewer know what to look at first.

What is hierarchy?

300

Presenting work and getting feedback from others.

What is a critique? 

300

Nature, money, soothing, jealousy

What does green mean?

300

When you select multiple objects in a design while pressing Shift.

What is grouping?

300

Type of balance when design elements on one side are stronger than the other.

What is balance with tension?

400

Two colors that are opposite of each other on the color wheel. 

What are complementary colors?

400

Royalty, mystery, luxury

What does purple mean?

400

The code for a color on a web-based design program--usually a combination of letters and numbers followed by #.

What is a hex code?

400

Type of balance created when the weight of design elements on both halves of the pane is even. 

What is balance with symmetry?

500

The dimensions of a standard piece of paper.

What is 8.5" x 11"

500

Happy, energy, attention, warmth 

What does yellow mean?

500

Another term for letter spacing. 

What is kerning?

500

An effective way to create emphasis; often by having two opposite elements. Example: bright text on dark background.

What is contrast?

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