CDK 101
His last name is the name of a popular fast food chain and he is also CDK's current CEO.
Who is Brian MacDonald?
The department where customers bring their vehicles for maintenance and repairs.
What is Service?
The "E" in EV stands for this.
What is electric?
Dealership Xperience currently consists of this many integrated suites covering dealership operations.
Complete this CDK tagline: “Connections that ____.”
What is "Move You?"
CDK does not only serve automotive dealerships. Its technology also supports dealerships in this larger commercial vehicle industry.
What is heavy truck?
CRM stands for this.
What is Customer Relationship Management?
This stands for Original Equipment Manufacturer.
What is OEM?
This suite within Dealership Xperience connects the customer buying journey, including digital retail, CRM and F&I.
What is Modern Retail Suite?
When we need to put something in quotation marks, the team turns to this classic serif font.
What is Georgia?
The name says it all: This annual virtual CDK event is designed to help dealers learn, grow, and, well… do exactly what its name suggests.
What is CDK CONNECT?
This term describes a customer who has expressed interest in buying a vehicle but has not purchased yet
What is a lead?
This dashboard warning symbol usually looks like a tiny engine.
What is the check engine light?
Name three of the six CDK Dealership Xperience suites.
What are Foundations, Fundamentals, Modern Retail, Vehicle Inventory, Fixed Operations, or Intelligence?
This is the name of CDK's primary supporting brand color.
What is celadon green?
CDK does not just have software training. It has its own educational platform where dealership professionals can learn, practice real-world scenarios, and earn certifications.
What is CDK University?
This term describes the total number of vehicles a dealership currently has available for sale.
What is inventory?
This abbreviation represents the manufacturer’s suggested retail price of a vehicle.
What is MSRP?
This suite is the core or “backbone” of CDK Dealership Xperience.
What is Foundations?
Behind some of our most eye-catching 3D visuals is this incredibly talented Media Designer and master creator.
Who is Efrain Luna?
Before becoming CDK Global, CDK’s Dealer Services business was part of this payroll and human resources company.
What is ADP?
This three-letter metric asks customers one powerful question: how likely are you to recommend us?
What is NPS, or Net Promoter Score?
This famous muscle car shares its name with a wild horse.
What is the Ford Mustang?
Clean customer data is particularly important for this two-letter technology because bad data can produce bad insights.
What is AI?
Before our current brand evolved, CDK used this iconic Swiss typeface, originally released in 1957 as Neue Haas Grotesk before being renamed for its international debut.
What is Helvetica?