Personal Brands
This platform allows celebrities to showcase their personalities and brand identities directly to fans.
what is social media
Celebrities use direct communication to foster a sense of authenticity and ______
This celebrity's court wardrobe shaped their public perception
Who is Gwyneth Paltrow
parasocial relationships are generally ____ sided
What is One
This celebrity underwent a "wicked" transformation to portray a good witch in an upcoming movie
Who is Ariana Grande
This type of branding involves aligning a celebrity's image with a cause to resonate with socially-conscious audiences.
What is purpose-driven branding?
Steve Jobs and Elon Musk are a celebrity due to their status as a _____
What is a CEO
This R&B artists's actions led to lower consumer trust and thus lower consumer engagement
Who is R. Kelley
This allows celebrities to share intimate details of their life
What is social media
This celebrity is known for creating a makeup brand that's viewed as disability friendly
Who is Selena Gomez
By aligning their brands with current trends or partnering with popular brands, celebrities can achieve this.
what is relevance
Skims is able to remain authentic due to targeting this real-life need
What is body positivity
Term for when a celebrity promotes a certain brand
What is an endorsement
This group of celebrity are exposed at a younger age to fame
What is child star
This celebrity released a music video criticizing parasocial relationships Featuring "Bear" star Ayo Edebiri
Who is Tyler the Creator
Sharing personal challenges and growth to make their brand more relatable and human is a key aspect of this branding approach.
What is Storytelling or Vulnerability
Name a theory that plays a role in the way celebrity personas are viewed?
What is Framing ir Agenda setting theory
Name Kim Kardashian's two brands
what is KKW beauty and skims
This syndrome is often an outcome of parasocial relationships
What is celebrity worship syndrome
This celebrity thinks parasocial relationships "G-O-T-T-O-G-O"
Who is Chappel Roan
This type of engagement involves celebrities making fans feel part of their journey through interactive content.
What is interactive brand engagement?
A requirement of a celebrity brand to ensure viewers see it as authentic
What is alignment with celebrity image
Rihanna's foundation line launched with this many shades
what is 40
Term used when a fan's expectation of a celebrity is not meant to result in extreme criticism of this celebrity
What is cancel culture
This celebrity uses their middle name to brand a famous pair of slippers featuring a yellow smiley face
Who is Justin "Drew" Beiber