Sharethrough Products
This is a product we offer when a client doesn't have time for creative approvals and wants a quick launch
What are Enhanced Ads
These are the video pricing types we can sell on
What are CPV, CPCV, or CPM
This is the budget level to pitch a CUSTOM NATIVE AD (discussion with John Ryan)
What is at least $200k
This is how granular you can get with geo-targeting and this is what you should you ask your CEM before proposing a solution to the client
What is zip code targeting but DO NOT recommend layering on additional targeting and your CEM must see how much scale you could even get. We most likely will recommend DMA level.
This is a product we offer when a client has strict VCR goals for a video campaign
What is Enhanced Outstream
A client reaches out with a VCR of 40% but their main goal is cost efficiency. This is the pricing type you would recommend
What is CPV
This is how long until a campaign can go live after getting demo approval and tags
What is 4 business days
This is what you would recommend to a trader to deliver against a target when a client has a high CTR, viewability threshold, and W25-54 demo
What is a custom PMP
These are other creative formats that we can accept for Native Display that would be considered Rich Media
What is Scroller, Cinemagraph, Carousel
Your client wants the most efficient rate possible but after multiple discussions, you notice their priority is viewability. This is the pricing model you would recommend
What is vCPM
These are 3 metrics Millward Brown measures
What are awareness, perception, intent, favorability, advocacy.
Brand Awareness: Which of the following CATEGORY have you heard of?
Brand Favorability: How would you describe your overall opinion about CATEGORY?
Brand Intent : How likely are you to SOME ACTION BRAND/PRODUCT in the next X MONTHS?
Brand Advocacy: How likely is it that you would recommend these CATEGORY to a friend or colleague?
Brand Perception: How strongly do you agree or disagree with the following statements about BRAND/PRODUCT?
This is the difference between IAB Channel targeting & Comscore IAB digital interest targeting
What is IAB Channel targeting is a cluster of sites by verticals (arts & entertainment, health & fitness, etc.).
Comscore IAB Digital Interest targeting segments consumers by hundreds of interest categories based on their digital behavior, allowing you to reach data-driven audiences at scale without the limitations of cookie targeting.
A CPG client has multiple articles they would want to promote, cares about performance and time spent on their site. This is the product you would recommend
What is Native Display or Carousel
Your client cares about viewability but when you dig deeper on their objectives and brand goals, you find that they are measuring us against CPM efficiencies. This is the pricing model you would recommend
What is CPM (70% viewability)
This is the most important element of a native ad
What is the headline
A CPG beverage client wants to leverage TTD 3rd party targeting (past purchasers) and wants to layer on IAB Food & Drink channel targeting. This is what I would recommend
What is recommend running two targeting tactics (3rd party vs. contextual targeting) and test/optimize against the the highest performing targeting tactic.
When leveraging audience targeting, the goal is to find the applicable audience wherever they may be. Content around where you reach them is much less important.
A traditional hotel brand is running a 20% off flash sale that only lasts through the weekend of July 4th, with the main objective of driving bookings. They have never done Native before and aren't sure if they are going to have "native" assets. This is the product you would recommend and with what supporting performance stat.
What is Enhanced Display? And 2.5x higher CTR than banners
This is the recommended bid guidance for native display and native video
What is our exchange wide recommendation of $5-7 (display) and $10-14 (video)
A client wants to know whether they should buy us programmatically or via managed service. This is the first thing you should find out before making a recommendation
What are their goals / objectives
A financial software company wants to target Small/Medium Sized Business Owners in LA, NY, Chicago, Santa Fe, Sacramento, and Charleston with a $50k budget. This is the targeting tactic I would recommend
What is utilize Comscore IAB interest targeting reaching business owners and layering on the DMAs.