Content Creation
What is the most popular social media app today?
Still Facebook!
What is the best hour of the day to take photos at called?
Golden hour- this is typically either right before sunset or around sunrise.
What is the name of the free website we use to make graphics?
Canva
What was the U.S. thinking of doing with TikTok?
Banning it!
Name two places we went on a trip this semester :)
Downtown Albany
Washington Park
Which of the following is the most valuable form of advertising?
a. Text-only posts
b. Image posts
c. Video posts
Videos!
What was the name of the type of portraits we took back at 531?
Dark portrait photography
What percent is ideal engagement?
Ideal engagement is 10%
What year did TikTok launch?
2017
What is the name of our rebranded Transitions program?
College to Life (C2L)
What is content creation?
Content creation is coming up with ideas for photos, videos, and other things to post on your social media.
It also includes actually making that content (aka taking photos, videos, and writing)!
What is a candid photo?
Taking photos of people when they have no idea that you’re doing it is called candid photography. One of the beauties of photography is being able to catch someone in the act. It adds life to your pictures.
What is the word that describes various changes in your voice when speaking? hint- we talked about this when we did roleplays
Inflection
What brand/product had the "worlds most popular commercial"?
Coca Cola with their "I'd like to buy the world a coke"
What country is Hannah headed off to?
South Korea!
What is engagement on social media?
Engagement is a measurement of how people interact with your posts on social media
What is B-roll footage?
In film and television production, B-roll, B roll, B-reel or B reel is supplemental or alternative footage intercut with the main shot.
What are 3 ways to drive up engagement?
1. Writing clever captions that are short or incorporate questions
2. Using hashtags
3. Staying on trend
4. Tagging people
The first ever broadcast commercial advertised what product?
Trick question... how long have I been working here?
2 years as of March 3rd!
What is a medium?
A medium in public relations is the way your message is delivered
It is a way of communicating a message either verbally or nonverbally
Examples include text ads, video ads, radio ads, etc.
What is the rule of thirds?
The Rule of Thirds is a technique used to divide your picture into an equal 3 by 3 grid
The Rule of Thirds means that you put the subject of your photo on the left third of the frame or the right third of the frame
Each intersection point is a potential point of interest; align the main subject of your photo along these points
What is a target audience?
A target audience is a particular group at which a film, book, advertising campaign, etc., is aimed.
In what decade did TV become so popular that over 90% of houses had one?
1960's
Just under 200