Name That Term
A marketing intermediary that sells primarily to other organizations.
What is a wholesaler?
An organization that sells to the ultimate consumer.
What is a retailer?
An employee organization whose main purpose is representing members in job-related issues with management.
What is a union?
Sick leave, vacation pay, pension plans, and health plans are examples of these.
What are fringe benefits?
The want-satisfying ability or value organizations add by making products more useful or accessible.
What is utility?
How quickly or easily a brand name comes to mind when a product category is mentioned.
What is brand awareness?
Techniques sellers use to inform people about and motivate them to buy goods or services.
What is promotion?
A word, letter, or group of words or letters that distinguishes one seller's products from competitors.
What is a brand name?
Linking a brand with favorable images or ideas.
What is brand association?
Pricing a new product low to attract many customers and discourage competition.
What is a penetration strategy?
Workers who do not expect regular full-time employment.
Who are contingent workers?
Making a product available where customers want it creates this.
What is place utility?
Goods consumers normally compare on value, quality, price, and style before purchasing.
What are shopping goods and services?
A fringe-benefit plan that lets employees choose their benefits up to a set dollar amount.
What are cafeteria-style fringe benefits?
Activities used to obtain enough of the right people at the right time.
What is recruitment?
Individuals and households that buy goods and services for their own use.
What is the consumer market?
Establishing contacts with key managers and using those relationships as an informal development system
What is networking?
A training program in which a learner works alongside an experienced employee to master a craft.
What are apprentice programs?
Organizations that help move goods and services from producers to businesses and consumers.
What are marketing intermediaries?
Setting prices based primarily on what competitors are charging.
What is competition-based pricing?
Unwelcome sexual advances, requests for sexual favors, or other sexual conduct that creates a hostile workplace.
What is sexual harassment?
Classroom training using equipment similar to what employees will use on the job.
What is vestibule training?
Dividing a market by cities, counties, states, or regions.
What is geographic segmentation?
Introduction, growth, maturity, and decline are the four stages of this.
What is the product life cycle?
Handing off parts of the innovation process, often to companies overseas.
What is distributed product development?
Identifying external factors that may affect marketing success.
What is environmental scanning?
A court order directing someone to do something or refrain from doing something.
What is an injunction?
Working the full number of weekly hours in fewer days.
What is a compressed workweek?
A distribution system whose members agree to cooperate through formal contracts.
What is a contractual distribution system?
A union encourages members and the general public not to buy from the company involved in a labor dispute
What is a primary boycott?
Learning as much as possible about customers and working over time to satisfy or exceed their expectations.
What is customer relationship management (CRM)?
A summary of a job's objectives, duties, responsibilities, working conditions, and relationships.
What is a job description?
This old contract required workers to promise not to join a union as a condition of employment.
What is a yellow-dog contract?
A distribution system in which producers manage the marketing functions at the retail level.
What is an administered distribution system?
Under this outlawed arrangement, workers had to belong to a union before they could be hired.
What is a closed shop agreement?
Labor tries to convince other organizations to stop doing business with the firm involved in a primary boycott.
What is a secondary boycott?
These wholesalers furnish racks or shelves, display merchandise, and often sell on consignment.
Who are rack jobbers?
The stage in which a new product is promoted to distributors and retailers and supported with advertising and sales campaigns.
What is commercialization?
In right-to-work states, employees under this arrangement can choose whether or not to join a union
What is an open shop agreement?
Training that duplicates actual job conditions and tasks so employees can practice before doing the real job.
What is a job simulation?