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Define Terms
Marketing
Examples
True or False
100
Finish this statement..."Melts in your mouth..."
What is "not in your hands"?
100
Buying an item without thinking about it first.
What is Impulse Purchase?
100
Color and Packaging is an example of this marketing strategy.
What is Product Positioning?
100
Enjoying your favorite TV show could be an opportunity cost of:
Varies.
100
Never wait overnight before making a big purchase
What is False? Always wait overnight
200
Finish this statement..."Things go better with..."
What is "Coke?"
200
Doubting a purchase.
What is Buyer's Remorse?
200
"Have it your way" is shown through this means to the public (Hint: includes radio and television).
What is Media?
200
The amount of stuff a person has is . directly related . to contentment and happiness.
What is False?
300
Finish this statement..."You deserve a..."
What is "Break Today?"
300
Borrowing money and paying over time.
What is Financing?
300
"A retail salesperson" is an example of this marketing strategy.
What is "Personal Selling"?
300
An example of personal selling.
Varies.
300
When considering your buying motives, ask yourself if you can . afford . the purchase.
What is true?
400
Finish this statement..."Have it your..."
What is "Way?"
400
The true cost of something in terms of what you give up.
What is Opportunity Cost?
400
"Interest rate free for two years" is an example of this marketing strategy.
What is Financing?
400
Spending an amount over $300 on a single item
What is a Significant Purchase?
400
Our bodies go through a physiological change when making a . Significant . purchase.
What is True?
500
Finish this statement..."Where's the..."
What is "Beef?"
500
Caveat Emptor
What is Buyer Beware?
500
Placing gum next to the cash register in a store is an example of this marketing strategy.
What is Shelf Position?
500
The number of advertisements an average person is exposed to per day.
What is 3,000?
500
Companies care . More . about your well-being than your money.
What is False? . Less .
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