1-5
6-10
11-15
16-19
100
Factors that influence how people purchase and use products and services.
What is Consumer Behavior?
100
The set of positive or negative factors that direct individual behavior.
What is Motivation?
100
The decision processes and actions of consumers as they buy services and products.
What is Buying Behavior?
100
An individual's belief about his or her identity, image, and capabilities.
What is Self-Concept?
200
Buy products or services for personal use.
What is Final Consumers?
200
The Reasons that you buy.
What is Buying Motives?
200
The process by which consumers collect and analyze information to make choices among alternatives.
What is Consumer decision-making process?
200
The way a person lives as reflected buy material goods, activities, and relationships.
What is Lifestyle?
300
People who buy goods and services to produce and market other goods and services or for resale.
What is Business Consumers?
300
Reasons to purchase based on feelings, beliefs, or attitudes.
What is Emotional Motives?
300
The characteristics and Character that makes a person unique.
What is Personal Identity?
300
The history, beliefs, customs, and traditions of a group.
What is Culture?
400
An unfilled desire.
What is Want?
400
Reasons to buy based on facts or logic.
What is Rational Motive?
400
An enduring pattern of emotions and behaviors that define an individual.
What is Personality?
400
A group pf people or an organization that an individual admires, identifies with, and wants to be part of.
What is Reference Group?
500
Anything you require to live.
What is Need?
500
Buying based on loyalty.
What is Patronage Motives?
500
A frame of mind developed from a person's values, beliefs, and feelings.
What is Attitude?
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