SM Strategy
The 'G' in GCT
goal
Platform formerly known as Twitter
X
a group of people most likely to be interested in your brand’s product or service.
Target audience
57st. Design used ____ as their primary platform to market on.
GCT is important in developing a social media marketing _____.
strategy
The 'C' in GCT
content
This platform has nearly 3 billion monthly active users
The _____ you decide to be actively engaged on and create content for should be dependent on your target audience.
Platforms
57st. Design want to increase brand awareness the degree to which ____ recognize a product by its name.
consumers
A catalog of current and potential customers’ email addresses.
email database
The 'T' in GCT
Targeting
If your target market is teenagers this would be the platform to be on:
TikTok
Focusing on customers who have bounced from your website.
Retargeting
Most of GoPro’s content is _____.
user-generated
How well your customers support your product or brand.
customer advocacy
The key to success for any business on social media is how it connects with their audience on an _____ level.
authentic
This video sharing platform is the second largest SM platform worldwide.
YouTube
Measures how well customers are familiar with a brand and its products and services
Brand awareness
These consumers always very loyal, always share your content and defend your brand online.
raving fans
Metric that refers to the number of users who have come across particular content on social platforms.
reach
How many social media platforms should a local business market on?
one or two
Instagram parent company
Meta
How many people have elected to see your content on their feed
Follower count
Go Pro has nearly 20 million _____ followers.
The percentage of those who visit one page of a website before exiting that website.