Rider
It's the logical mind
What is the rider?
It's the emotional mind
What is the elephant?
It's the surrounding environment
What is the path?
The critical move that got West Virginias to consume a healthier diet
What is buy 1% milk?
Often looks like lack of clarity.
What is resistance?
Often looks like laziness
What is exhaustion?
The strategies you can use to change the Path
What is tweak the environment, build habits and rally the heard?
You should script the _____ to create successful change
What is critical moves?
The 3 steps to motivate the elephant
What is find the feeling, shrink the change and grow your people?
Amazon’s 1-Click ordering for sales, and using smaller plates, bowls, and cups for diet are examples of this.
What is tweaking the environment?
The 3 steps to direct the rider
What is find the bright spots, script the critical moves and point to destination?
Breaking down the goal into smaller steps or emphasizing progress already made.
What is Shrink the Change?
The Elephant constantly looks to _____ for cues about how to behave.
What is the herd?