What's next for [NAME]?
Hi! I'm a sophomore or junior that just took the SAT/PSAT/ACT what email do I get first?
Inquiry Generation Email 01!
I have an idea for an email I like more than the one in the Campaign Outline. What do I do?
Contact my lead!
What's the difference between a signer and a sender?
The sender is the office or name that appears in the student's inbox. The signer is the name or office that appears at the bottom of the email itself.
I want to put a link in part of my copy. Put the following 5 elements in order: UTM, &, ?, tenant code, link (or link token)
link (or link token), ?, UTM, &, tenant code
In what circumstance should you work on a task that hasn't hit your queue yet?
When is... never!!
Hi! I just took a virtual tour. What email do I get first?
Nurture Email 01!
I have an idea for a graphic email element, but I can't make it happen myself. What do I do?
Write your WD a note in a different color within the email. Bonus points if you contact them in Slack outside of ACS!
I'm worried that my email is too long. What tools do I have to help me decide?
Mobile view! Your editor! Your intuition!
When should I use a link token instead of a plain link?
Use link tokens only for the most frequently used pages and landing pages created by EAB.
I have a Post Link for Proofer Task. Where do I put the DR?
Both the Proofer Review and Proofer Revisions tasks!
Hi! I've watched all of Inquiry Generation pass me by … what email do I get next?
Re-Engagement Email 01!
What happens if I receive an edit from Copy Approval that I don't understand?
Talk to your editor! They love you.
Where do buttons go?
Honestly, anywhere. But be mindful about sticking it near the very top.
What's the difference between a sender and a signer?
The sender is the office or name that appears in the student's inbox. The signer is the name or office that appears at the bottom of the email itself.
When you finish a Post Link for Proofer task, which task do you mark done?
Only the Post Link for Proofer task!
Hi! I've watched all of IG AND Re-engagement pass me by … what email do I get next?
Junior Re-engagement Email 01!
(Which happens to be the same as Inquiry Generation Email 01)
I can't remember how to do ________ in ACS. Who do I talk to?
Amanda Motley and Alex Burke are the ACS experts, but your first stop should be your mentor.
What's the benefit of using a personal tone? Of using an institutional tone?
Personal tone:
- Builds relationship
- Can make students feel seen, appreciated, supported, and selected
- Help to make students feel accountable to take action
- Carries specific authority
Institutional tone:
- Leverages branding and creates excitement
- Establishes credibility,
- Carries general authority
Where do you update senders?
In the Advanced tab of the email.
When I complete a task, what should I do before marking done/complete?
Track your time accurately!
Hi! I've just decided to give my personal info after being prompted by an Inquiry Generation email, what email do I get next?
Nurture Email 01!
Who is this MAM I keep hearing about?
Marketing Automation Managers (aka MAM) are the wizards of ACS deployment. Maybe in the future you'll have to talk to them, but not now.
Which of these links is stronger? Why?
A. I highly recommend that you <explore our majors>, NAME!
B. I highly recommend that you explore <our majors>, NAME!
A.! Including an action verb (in this case "explore") in your linked copy:
- Makes it clear that the signer is requesting/recommending an action of the student.
- Provides context for students/parents reading the email using a screen reader. You can ask screen readers to read aloud all of the linked copy in an email, so the more information linked copy contains, the better.
What happens if you don't select the right email template?
Your WD will have to create the email graphics--and all the partner branding that comes with that--from scratch instead of using the pre-prepared template they worked so hard to build. In other words, your WD will be very sad.
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