Brand Basics
What is the name, symbol, or design that identifies and differentiates a product from others?
What is a brand?
This budgeting rule splits income into 50% needs, 30% wants, and 20% savings.
What is the 50/30/20 rule?
The 4 Ps of marketing are product, price, promotion, and this.
What is place?
The very first version of your product with just enough features to test.
What is an MVP (Minimum Viable Product)?
The entrepreneurial program you’ve been part of this year.
What is ChangeLab?
This is the feeling or impression your audience gets every time they interact with your brand.
What is brand experience?
A business structure that protects your personal assets and is common for startups.
What is an LLC (Limited Liability Company)?
A short, catchy phrase that communicates your brand's essence.
What is a tagline or slogan?
This document explains your business idea, market, operations, and strategy.
What is a business plan?
This allowed students to reflect on their experiences and influences, and progress toward improving or achieving a goal.
What is Journaling for Success
The three elements in the HUM identity framework are energy, story, and this.
What is artifact?
In the Cashflow game, this financial term refers to the amount you have left after expenses.
What is cash flow?
This type of marketing uses surprise and creativity instead of big budgets.
What is guerrilla marketing?
This type of entrepreneur is motivated by impact, not just profit.
What is a social entrepreneur?
This extra credit spring event showcased businesses to the community.
What is the Gresham Chamber Spring Business Expo
This document outlines your brand's logo, colors, typography, and rules for usage.
What is a brand guide or brand style guide?
This term refers to the cost of what you give up when choosing one option over another.
What is opportunity cost?
A freebie or downloadable resource offered to capture leads is called this.
What is a lead magnet?
This pricing strategy is based on what customers are willing to pay, not just your costs.
What is value-based pricing?
This NEW ChangeLab initiative connects students with real-world professionals.
What is the Mentor Match-Up Network?
The archetype that appeals to everyone and emphasizes belonging and authenticity.
What is the Everyperson archetype?
According to The Psychology of Money, this is more valuable than intelligence in building wealth.
What is behavior or self-discipline?
This strategy uses storytelling to build trust and emotional connections with your audience.
What is brand storytelling or narrative marketing?
The final pitch event where students presented to real-world business leaders.
What is Shark Tank?
What is the NAME of the CAL Student Store.
What is the Fuel Lab