Which intermediary never actually owns the products they promote and sell?
What is an agent?
100
Which is a benefit of channels of distribution?
A. Producers must spend more money. or
B. We can easily obtain products from all over the world.
What is we can easily obtain products from all over the world.
100
What type of intermediary would purchase jeans from one producer, tops from another producer, and belts from still another, and then sell an assortment to clothing stores.
What are wholesalers?
100
Which of the following services would be distributed by a producer-to-agent-to-consumer?
A. Booking a cruise during Spring Break. or
B. Home repair.
What is booking a cruise during Spring Break?
100
Age, race, socioeconomic status, and heritage is segmenting a market based on _________________.
What are demographics?
200
Producers are able to match their production to the needs of consumers or industrial users because intermediaries:
A. Enable producers to promote goods. or
B. Develop an assortment of goods.
What is develop an assortment of goods?
200
Where does a channel of distribution begin?
What is producer?
200
Which is an example of an ultimate consumer:
A. Mrs. Chambers having her hair colored. or
B. Mrs. Taylor buying supplies for Culinary Arts.
What is Mrs. Chambers having her hair colored.
200
What is the direct channel of distribution for consumer goods and services?
What is producer to ultimate consumer?
200
Product, place, price, and promotion?
What is the marketing mix or the 4 P's??
300
NJ Tires buys tires from Firestone and sells them to tire shops. NJ Tires is an example of a(n)?
What is a Wholesaler?
300
Walmart, Target, Lowe's, Hibbett's are all examples of?
What are retailers?
300
Which of the following is an example of an industrial user:
A. Mrs. Chambers buying a new car. or
B. Walmart purchasing butterball turkeys.
What is Walmart purchasing butterball turkeys.
300
Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel:
A. Locally owned pharmacy or
B. Large retail chain
What is a large retail chain?
300
The marketing function that corresponds with channel management?
What are channels of distribution?
400
An intermediary function that makes goods available to consumers where they are wanted and needed is?
transporting and storing or extending credit
What is transporting and storing?
400
DS Office Supplies buys supplies from Bard School and Office Supplies and sells them to local school systems. DS Office Supplies is a wholesaler which is an _________________?
What is intermediary?
400
What is the most common channel of distribution for large industrial goods?
What is producer to industrial user?
400
What distribution channel is used for high-priced industrial goods when the producer does not have its own sales force?
What is producer to agent to user?
400
What is the definition of the marketing concept?
What is the idea that a company can make a profit while satisfying customer wants and needs?
500
Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. As a result what happens to their per-unit cost of goods?
What is reduce?
500
The use of intermediaries enables producers to make larger profits because intermediaries?
A. Help to reduce the per-unit costs of goods. or
B. May sell more than the producer could sell on its own.
What is may sell more than the producer could sell on its own.
500
An advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel is that?
Wholesalers usually buy in large quantities or
Wholesalers do not take title to the goods
What is wholesalers usually buy in large quantities?
500
Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
What is producer to agent to retailer to consumer?
500
What is the definition of marketing?
What is the activity, set of institutions, processes for creating, communicating,delivering and exchanging offerings that have value for customers, clients, partners, and society at large?