category 1
Channel length:
The total number of channel members in a channel of distribution
Channel management
Processes by which marketers ensure that products are distributed to customers efficiently and effectively
E-commerce
The buying and selling of goods using computers
Final consumer:
An individual who purchases goods and services for their own personal use; also known as an ultimate consumer
Advertising
Any paid form of nonpersonal presentation of ideas, goods, or services
The total number of channel members in a channel of distribution
Channel length:
Processes by which marketers ensure that products are distributed to customers efficiently and effectively
Channel management
The buying and selling of goods using computers
E-commerce
An individual who purchases goods and services for their own personal use; also known as an ultimate consumer
Final consumer
Planning
The management function of deciding what will be done and how it will be accomplished
Incentive
A reward that motivates a channel member to achieve a specific goal
Value
The amount of satisfaction a good or service will provide a customer
Middlemen
See intermediaries
Risk
The possibility of loss or failure
The people who make or provide goods and services
Producers
Financing
A marketing function that determines the need for and availability of financial resources to aid in marketing activities
Horizontal conflict
A type of channel conflict that occurs between channel members at the same level (e.g., two retailers)
Intermediaries
Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
A distribution pattern in which a producer sells a product through a limited number of middlemen in a geographic area
Selective distribution
Services
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Industrial user
A business that buys materials, services, or goods which will be used to make other goods or which will be used in the operation of the company
Vertical conflict
A type of channel conflict that occurs between channel members at different levels within the same channel
A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
Promotion
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market
Market research
The edge achieved by businesses that offer something better than their competitors
Competitive advantage