Marketing
Something Necessary for survival
What is a need?
includes customer satisfaction, profit, and total company approach.
what is marketing concept?
uses the 4 p's
what is marketing mix?
Channel management, MIM, market planning, pricing, product/service management, promotion, and selling
what are the functions of marketing?
Ex: any manufacturing process, convenience stores, Daily newspaper delivery
what is a utility?
What is an idea?
also known as consumer market
what is business-to-consumer market?
also known as distribution
what is place?
MIM
what is Marketing-information management?
enhancing a feature or service
what is adding value?
A person who helps determine the marketing needs of company
What is a marketing professional?
customers who buy products to use in a business
what is business-to-business market
Ex: billboard
what is promotion?
may include managing methods to transport and store goods
what is channel management?
Ex: car plant
What is a product?
Ex: Males, ages 25-30, in United states
What is target market?
Includes personal selling, advertising, and public relations
what is promotional mix?
determines which products are to be sold
what is Product/service management?
added when a product becomes easier to acquire
what is possession utility?
Example: Repair person
What is a service?
is most important in a market economy
what is profit?
is important for both business success and customer satisfaction
what is price?
product demonstrations
Ex: Phil Swift
what is selling?
Ex: banks closing at 4:00
what is time utility?