The topic.
The Subject.
The goal the speaker wants to achieve.
The purpose.
You combine these appeals to make an effective argument.
Ethos, Logos, and Pathos.
The written word or any cultural product that can be read.
The art of finding ways to persuade an audience.
Rhetoric.
The person or group who creates a text.
The Speaker.
What S.O.A.P.S stand for.
Subject, Occasion, Audience, Purpose, and Speaker.
Offering clear, rational ideas and using specific details.
Logos.
The spread of ideas and information to further a cause.
Propaganda.
An opposing argument to the one a writer is putting forward.
Counterargument.
Another name for the Rhetorical Triangle.
The Aristotelian Triangle
The two types of subjects.
explicit and implicit.
Demonstrating credibility and trustworthiness when speaking on a given topic.
Ethos.
The circumstances, atmosphere, attitudes, and events surrounding a text.
Context.
A denial of the validity of an opposing argument.
Refutation.
The listener, viewer, or reader of a text or performance.
The Audience.
The time and place a speech is given or a piece is written.
Occasion.
This appeal might play on the audience's values, desires, and hopes, or fears and prejudices.
Pathos.
Meanings or associations that readers have with a word beyond its dictionary definition.
Connotation.
An acknowledgement that an opposing argument may be true or reasonable.
Concession.
Draw the Rhetorical Triangle.
Audience <--> Speaker <--> Subject
The type of device SOAP is.
A mnemonic device.
Rhetorical techniques used to persuade an audience by emphasising what they find most important or compelling.
Rhetorical Appeals.
The face or character that a speaker shows to his or her audience.
Persona.
An aggressive argument that tries to establish the superiority of one opinion.
Polemic.