What is the creation and maintenance of satisfying exchange relationships
100
which of the following defines accounting and finance?
what is
a. offering products produced or manufactured by others for sale to customers
b.creates or obtains products or services for sale
c.plans and manages financial resources and maintains records and information related to a business's finances
d. involves developing, implementing, and evaluating the plans and activities of a business
100
fill in the blank
In the early______, businesses were mostly concerned about producing products that the business believed customers could afford and would purchase
What is
a.1800's
b.1900's
c.1950's
d.1820's
100
what are the key terms for section 1-1
What is
a. marketing
b. self-sufficient, production, operations,management, central market
c. marketing concept, market, product, promotion,price
d.relationship marketing, employee empowerment
100
what is merchandising?
What is offering products produced or manufactured by others for sale to customers
200
name atleats two of the nine marketing functions
What is market planning,product and service management, distribution,pricing, promotion,selling, marketing-information management, financing,risk management
200
what does it mean to be self-sufficient?
What is you dont rely on others for the things you need to survive
200
define Marketing Concept
What is
a. using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service
b. the price that customers pay and the methods of increasing the value of the product to the customers
c. anything offered to a market by the business to satisfy needs, including physical products, services or ideas.
d. locations and methods used to make the product available to customers
200
during what time period did businesses become more effective at producing products
What is
a.1930's -1940's
b.1920's-1930's
c.1850's-1900's
d.1890's-1920's
200
what is operations?
What is the ongoing activities designed to support the primary function of a business and keep it operating efficiently
300
what does the term (AMA) stand for?
What is American Marketing Association
300
What did the money system establish?
What is the use of currency as a recognized medium of exchange
300
the blending of four marketing elements-product, distribution, price and promotion- by the business is what?
What is marketing mix
300
what does relationship marketing focus on?
What is loyal customers who continue to purchase from the business for a long period of time
300
what is employee empowerment?
What is an approach to customer service that gives employess the authority to solve many customer problems
400
there are seven curriculum areas identified as skills that are needed by marketers and designed as core standards. what is one of the core standards?
What is channel management, marketing information,market planning,pricing, product and service management, production, selling
400
companies that believe in the marketing concepy follow a two step process. what is the process?
What is identify the market, and develop a marketing mix
400
relationship marketing is good for a business because it?
What is
a. reduces cost
b. produces more customers
c. increases profits
d. develops long-term customers who continue to purchase from the company
400
what is bartering?
What is Exchanging products or services with others by agreeing on their values.
500
successful businesses and other organizations recognize the difference between two types of marketing. what are they?
What is effective and ineffective marketing
500
fill in the blank
managers are responsible for _______ that ________ in the business including the work of the employees.
What is
a.everything,occurs
b.resources, compete
c.products, come
d. none of the above
500
true or false:
the elements of the marketing mix provides many alternatives to better satisfy the market
What is true
500
true or false:
businesses have not always believed marketing was important to their success.
What is true
500
what is specialization of labor?
What is concentrating on one thing or a few related activities so that they can be done well