1-1 What Is Marketing?
1-2 Business Needs Marketing
1-3 Understanding The Marketing Concept
1-4 The Changing Role of Marketing
Miscellaneous
100
The creation and maintenance of satisfying exchange relationships.
What is marketing
100
A eststablished use of currency as a recognized medium of exchange
What is a money system?
100
The amount that customers pay and the methods of increasing the value of the product to the customers.
What is price?
100
Developing a loyal customer who continue to purchace from the businessfor a long period of time.
What is Relationship Marketing?
100
Using the needs of customers as the primary focus during the planing, production, pricing, distibution and promotion of a product service
What is Marketing Concept?
200
Includes advertising, transporting products taking surveys
What are 3 steps to marketing?
200
This buisness function acquires consumers to be involed
What is marketing?
200
True or False: Marketing has not always been viewed as an important part of business.
What is True
200
Emphasisis on producing and distributing new products
What is Production Era
200
Function creates or obtains products or services to consumers and to earn a profit
What is Production?
300
Marketing Planning, Product and Service Management, Distribution, Pricing, Promotion, Selling, Marketing-Information Management, Finacing, and Risk Management are nine or the ?
What is Marketing Functions
300
Exchanging products or services with others by agreeing on their values is know as,______
What is bartering?
300
Anything offered to a market by the business to satisfy needs, including physical products, services, and ideas
What is Product
300
An approach to customerservice that gives employees the authority to solvemany customer problems is
What is Employee Empowerment?
300
When you don't rely on others for the things you need to survie you are
What is Self-Sufficient?
400
Any exchange where people are giving and recieving something of value
What is exchang relationship
400
The ongoing designed to support the primary function of a business and to keep a business operating efficiently are know as, ______
What is operations?
400
In which time period were businesses most likely concerned about producing products that customers could afford and would purchase?
What is the 1900's
400
This factor is good for business because it develops long-term customers who continue to purchase from the company
What is Relationship Mareting?
400
Concentrating on one thing or a few related activities so that they can be done well is know as
What is Specialization of Labor?
500
A large consumer products company may inroduce as many as, ____ new products a year.
What is 100
500
The management function of business involves _______, _______, and ________ the plans and activities of a business.
What is developing, implementing, and evaluating
500
The four marketing elments product, distribution, price, and promotion is all apart of, _____
What is a Marketing Mix
500
True or False: Because businesses have become more concerned about profits and competition, marketing is less important today than it was in the past
What is False
500
A location where people bring products to be conveniently exchanged is know as
What is Central Market?
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