Ads, billboards, or commercials, that inform, persuade, and remind the customer about a product or service.
What are promotions?
100
Product, price, place, promotion.
What are the 4 P's of marketing? (marketing mix)
100
Involves having a product available at a certain time of year or day.
What is time utility?
100
Percentage of total sales generated by competing companies.
What is market share?
100
Tangible items such as a pair of socks, food, or a book.
What are goods?
200
Deciding how goods get into customer's hands.
What is channel management? (distribution)
200
Businesses must satisfy customers' wants and needs in order to make a profit.
What is the marketing concept?
200
Transforming old glass bottles into beautiful new sculptures.
What is form utility?
200
People who share similar wants and needs and can purchase a company's products.
What is a market?
200
People who actually use the product.
What is a consumer?
300
Obtaining, developing, or improving a product.
What is product/service management?
300
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is marketing?
300
Having the option to shop online instead of in a store.
What is place utility?
300
A person who buys a product or service for their personal use.
What is a consumer market?
300
Added value of a product in economic terms.
What is utility?
400
Deciding to charge $60 or $70 for a pair of shoes in order to maximize profits.
What is pricing?
400
New and improved products, lower prices, and added value.
What are the benefits of marketing?
400
The exchange of a product for money, such as credit cards.
What is possession utility?
400
A construction company that purchases windows from its local hardware store.
What is an industrial market? (organizational or business to business)
400
This decreases when a product's demand and production increase.
What is price?
500
Getting information to make sound business decisions. Usually obtained through market research.
What is marketing information management?
500
Activities that work together to get goods and services from producers to consumers. (Hint: includes things such as pricing, selling, promotion, etc.)
What are the seven functions of marketing?
500
Communicating with customers through displays, packaging, and labeling.
What is information utility?
500
Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
What is a customer profile?
500
Planned, personalized, communication that influences purchasing decisions.