Being Number 1 Aint Easy
Mark It In
A Plan plus Mix
Baisc Elements
Its All in the Details
100
The Five Types of Utility
What is Form, Place, Time, Possession, Information
100
All people who share simalar needs and wants and who have the ability to purchase a given product
What is A Market
100
Also Called the Marketing Mix: These four P's help with a company's marketing strategy:
What is Product, Price, Place, Promotion
100
This is the process of planning, pricing, promoting, selling, and distributing
What is Marketing?
100
Activites related to advertising, selling, sales promotions and publicity is called
What is Promotion?
200
Exchanges of Goods and Services take place where?
What is in the Marketplace
200
With these thow types of markets one deals with B 2 B that buys products for use in thier own opererations while the other focuses on indvidual consumers to sell too.
What is Industrial and Consumer Markets
200
Lower Prices, New and Improved Productvity are a result of this
What is the econmic benefits of marketing?
200
This is a tangible item that has monetary value
What is Goods?
200
Changing raw materials into usable goods or putting parts together to make them more usefull
What is Form Utility?
300
The fast food resturants on Coleman street are all in this
What is Competition
300
Total Sales based on the companies that compete in the same market is called: Hint ( Cell Phone Usage)
What is Market Share
300
Company One has $300 worth of fix costs Demand is low for only 15 Units What is the price per unit
What is $20 dollars per unit
300
This company is hired to clean office buildings, what type of business are they?
What is Service Business?
300
Breaking down the market into smaller groups that have similar characteristics
What is Market Segmentation?
400
An increase in demand does this to the price of goods
What is lowers the price
400
These Types of Markets are very important as it is the process of finding out who to sell your products too.
What is Target Market
400
Company One has $300 worth of fix costs Demand is high for only 30 Units What is the price per unit?
What is $10?
400
These 7 marketing copre functions define all the aspects that are part of the practice of marketing
What is Channel Management, Market Planning, Market Information Management, Pricing, Product Service Management, Promotion, and Selling?
400
Decisions made to dicatat how much to charge for goods and services in order to make a profit
What is Pricing?
500
This attribute of a product or service makes it capable of satisyfing consumers wants and needs beacuse of the added value
What is Utility
500
A List of information about a specific market that may include age, income level, ethnicity, occupation, attitudes or behaviors, lifestyles and geogrphic residece
What is Customer Profile
500
Combines customer information with customer service and marketing communications
What is Customer Relationship Management (CRM)
500
The idea that business should strive to satisy customers needs and wants while generating a profit for the business
What is Marketing Concept?
500
Also known as distribution is the process of deciding how to get goods into the customer hands
What is Channel Managment?
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