Section 1-1
Section 1-2
Section 1-3
Section 1-4
Chapter 1 Vocbulary
100
Marketing involves which of the following. (100) A. Advertising B. Transporting Products C. Taking Surveys D. All of the above
What is "all of the above" (D)
100
1. In which business function are consumers most likely to be involved? (100) A. Production B. Accounting C. Marketing D. Operations
What is "Marketing" (C.)
100
True or False: Marketing has not always been viewed as an important part of business.
What is "True"
100
In the era in which the marketing efforts of a business were devoted to distribution, the business was said to have a (100) A. Marketing department emphasis B. Sales emphasis C. Production emphasis D. Marketing concept emphasis
What is "Production emphasis" (C.)
100
The creation and maintenance of satisfying exchange relationships (100)
What is "Marketing"
200
A business with a limited marketing role is (200) A. a retailer B. a farmer or rancher C. a physician’s office D. none of the above has a limited marketing role
What is a "physician's office" (C.)
200
Exchanging products or services with others by agreeing on their values is known as (200) A. Specialization of labor B. Marketing C. Developing a money system D. Bartering
What is "Bartering" (D.)
200
Which of the following is true about conditions facing businesses in the early 1900s? (200) A. Transportation of the products to consumers was quite easy. B. Consumers had many choices of products on which to spend money C. Businesses were mostly concerned about producing products that consumers could afford and would purchase. D. All are true
What is "Businesses were mostly concerned about producing products that consumers could afford and would purchase." (C.)
200
Relationship Marketing is good for a business because it (200) A. Reduces cost B. Increase profits C. Develops long-term customers who continue to purchase from the company D. All of the above
What is "All of the above" (D.)
200
Not relying on others for the things you need survive (200)
What is "Self-Sufficient"
300
Which of the following is the best description of an important goal of marketing? (300) A.Satisfying exchanges B.Profitable distribution C.Creation of new products D.Attention-getting promotions
What is "Satisfying exchanges". (A.)
300
The ongoing activities designed to support the primary function of a business operating efficiently are known as (300) A. Operations B. Management C. Accounting and finance D. Merchandising
What is "Operations" (A.)
300
Using the needs of customers as the primary focus during the planning, production, pricing , distribution , and promotion of a product or service is known as the marketing (300) A. Mix B. Concept C. Philosophy D. Approach
What is "Concept" (B)
300
An approach to customer service that gives employees the authority to solve many customer problems is (300) A. The marketing concept B. Relationship marketing C. Employee empowerment D. Social responsibility
What is "Employee empowerment" (C.)
300
Exchanging product or services with others by agreeing on their values without using money (300)
What is "Bartering"
400
Which of the nine Marketing functions occurs when a product is developed and sold?(400) A. Promotion B. Selling C.Pricing D.Risk Management
What is "Selling" (B.)
400
4. The management function of business involves , , and , the plans and activities of a business. (3 words to answer) (400)
What is Developing, Implementing , Evaluation
400
Which of the following is not one of the marketing mix elements (400) A.Product B. Distribution C. Price D. Planning
What is "Planning" (D.)
400
True or false: Because business have become more concerned about profits and competition, marketing is less important today than it was in the pass. . (400)
What is "False"
400
Concentrating effort on one thing or few related activities so that so that they can be done well (400)
What is "Specialization of labor"
500
What kinds of relationships exist when marketing is successful? A. Marketing Relationship B. Bussiness Relationship C.Exchange Relationship D.Working Relationship
What is "Exchange Realtionship" (C.)
500
Why is marketing ultimately important to every business organization? (500) A. to get the business known to the public B.To get information about a business C.To just get information about customers D. Because marketing need information about customers , competitors and market conditions.
What is "Because marketing need information about customers, compeitiors and market conditions" (D.)
500
How can the lack of coordination among the business functions affect a company? A. Because if it’s not managed of operated well adequate records are not maintained, or the marketing is ineffective, the products will not be sold at profit. B.Because if the customer does not know about the product, does not know where to purchase it, is unable to get to the place where it is sold, cannot afford the price being charged or does not it’s a good value, the product will not be purchased. C.Because it’s a location where people bring products to be conveniently exchange and located where rivers or roads met.
What is "Because if its not manged of operated well adequate records are not maintanined, or the marketing is ineffective, the products will not be sold at profit. (A.)
500
How did the development of center markets aid in the growth of business? A. It helps the business to do better B. Helps the bussiness make more money C.Because it’s a location where people bring products to be conveniently exchange and located where rivers or roads met. D. it saves time
What is Because it’s a location where people bring products to be conveniently exchange and located where rivers or roads met. (C.)
500
The use of currency as a recognized medium of exchanged (500)
What is "Money System"
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