Section 1 1-1
Section 2 1-2
Section 3 1-3
Section 4 1-4
Chapter 1 Vocabulary
100
is the creation and maintenance of satisfying exchange relationships.
What is Marketing?
100
is a location where people bring products to be conveniently exchanged.
What is central market?
100
Advertising agencies , Retailers , law offices
Name The Three types of business whose activities are devoted almost entirely to Marketing
100
It is called The Selling
Which of the nine marketing functions occurs when a product is developed sold?
200
it means you do not rely on others for the things you need to survive
What is Self-sufficient?
200
the production function creates or obtains products or services for sale
What is Product?
200
or place includes the location and methods used to make the product available to customers.
What is Distribution?
200
focuses on developing loyal customers who continue to purchase from the business for a long period of time.
What is Relationship Marketing?
200
is an approach to customer service that gives employees the authority to solve many customer problems.
What is Employee empowerment?
300
includes the methods used and information communicated to encourage customers to purchase and to increase their satisfaction
What is promotion?
300
is the amount the customers pay and the methods of increasing the value of the product to the customers.
What is Price?
300
is the blending of four marketing elements product , distribution , price , and promotion , by the business.
What is marketing mix?
300
is using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service
What is marketing concept?
300
Exchanging products or services with others by agreeing on their values is known as batering.
What is Bartering?
400
A money system established the use of currency as a recognized medium of exchange.
What is Money System?
400
the ongoing activities designed to support the primary function of a business and keep it operating efficiently are known as operations
What is operations?
400
offering products produced or manufactured by others for sale to customers is known as merchandising.
What is merchandising?
400
- the accounting and finance function plans and manages financial resources and maintains records and information related to a business’s finances
What is Accounting and finance?
400
it function involves developing, implementing, and evaluating the plans and activities of a business.
What is management?
500
is a description of a unique group of prospective customers a business wants to serve and their location.
What is Market?
500
a. Advertising b. Transporting products c. Taking surveys d. All of the above
Marketing involves which of the following :
500
a. A retailer b. A farmer or rancher c. A physician’s office d. None of the above has a limited marketing role
A business with a limited marketing role is
500
a. Satisfying exchanges b. Profitable distribution c. Creation of new products d. Attention-getting promotions
Which of the Following is the best description of an imprtant goal of marketing?
500
a. Production b. Accounting c. Marketing d. Operations
In which business function are consumers most likely to be involved?
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