Vocabulary
What is the definition of price.
The amount of money requested in exchange for a product.
List some examples of traditional brick-and-mortar stores.
Department stores, Specialty shops, Superstores, Warehouse clubs, Discount stores, Factory outlets, Resale shops
What technique uses a funny character, picture, or situation to get attention
Humor
What information is needed to make the content, quality, of products appears on labels and hangtags.
Labels and Hashtags.
Which warranty is a guarantee that a product will meet certain performance and quality standards.
A warranty
What is the definition of advertising.
Any paid public announcement promoting the sale of a good or service.
Name two types of advertising that businesses use to persuade customers to purchase.
Product and Institutional.
What technique uses famous personalities to promote products.
Celebrity Endorsement.
What information is needed for a group or organization to test products and rate them according to certain criteria.
Testing and Rating Services.
Which warranty is a guarantee for service, repairs, and replacements only under certain conditions.
Limited Warranty.
What is the definition of a rebate.
A cash back offer.
What is the difference between a coupon and a rebate offer?
A rebate is a cash back offer. A coupon is a printed or electronic offer giving a discount for goods or services bought before a certain date.
What technique uses real people using a good or service.
Testimonials
What information is a governmental regulation that requires certain information to be placed on labels for certain products.
Labeling Law
Which warranty is one that is clearly stated and can be written or verbal.
Express Warranty.
What is the definition of loss leader.
An item priced at or below cost to attract buyers in the expectation that they will purchase other merchandise as well.
What are some examples of marketing strategies that businesses use to persuade customers to purchase?
Price, Sales promotions, and Personal selling.
What technique is used for a good or service with saving the planet, conserving resources, or some other environmental benefit.
Green ads.
What information is a critical report about an item.
A review
Which warranty is an unwritten guarantee that a product is what it is called and does what its name implies.
Implied merchantability.
What is the definition of game of chance.
Means that the participant must wager something to win.
What is the difference between brick-and-mortar stores and nontraditional sellers?
Retail stores that sell directly from a physical location are brick-and-mortar stores. Nontraditional sellers provide goods and services without a brick-and-mortar location.
What technique is used for a good or service with the “good old days,” childhood memories.
Nostalgia
What information has many websites with reviews of products that have been posted by other costumers.
Customer Reviews.
Which warranty is an unwritten promise that a product must be fit for any performance promised by the seller.
Implied Fitness