What is an organizational function and a set of processes for creating, communicating and delivering value to customers?
Marketing
100
What are three Marketing functions
Financial analysis, pricing, selling, marketing-information management, promotion, product and service management, distribution.
100
A ______ is the blending of four marketing elements; Product, distribution, price, and promotion
marketing mix
100
________is obtaining, managing, and using market information to improve business decision-making and the performance of marketing activities.
Marketing-information management
100
______ are the reasons consumers decide what products and services to purchase?
Buying motives
200
What is a specific group of consumers who have similar wants and needs?
target market
200
What are the types of promotion?
Advertising, publicity, public relations, sales promotion
200
________ considers the needs of consumers when developing a marketing mix.
Marketing orientation
200
________ communicates directly with each customer using information tailored to that person.
Personalized promotion
200
Any form of communication used to inform, persuade, or remind is known as what?
Promotion
300
What is marketing strategy?
A company’s plan that identifies how it swill use marketing to achieve its goals.
300
What are the types of research studies?
Surveys, focus groups, observations, experiment
300
The ______ is the route a product follows in the businesses involved in moving a product from the producer to the final consumer.
channel of distribution
300
If the product breaks or does not meet customer expectation, the company will repair, replace, or provide a refund is called ________.
Guarantee / warranty
300
With _________ there will be differences in the type and quality of service provided
heterogeneous services
400
What are channel members?
The businesses that take part in a channel of distribution
400
What are the types of mass promotion?
Personalized promotion, mass promotion
400
_______ is the exchange of information so there is common understanding by all participants
effective communication
400
_____________ are persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers.
Business consumers
400
________ are activities that are consumed at the same time they are produced.