the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is marketing
100
When organizations pay little attention to what customers need, concentrating instead on what they are capable of producing.
What is production orientation
100
An organization's support of causes that benefit society
What is cause marketing
100
The initial stage of marketing planning in which a company collects appropriate information to determine if a market is worth pursuing.
What is a needs assessment?
100
Making decisions about such variables as product quality, product features, brand names, packaging, customer service, guarantees, and warranties.
What is product strategy?
200
1st, marketers assess customers needs and then find ways to satisfy
2nd, marketing programs are designed to attract customers and get them to try for the first time.
3rd, programs are designed to encourage repeat purchases and loyalty.
4th, marketing practices are undertaken that benefit many stakeholders.
What is 4 essential elements of marketing practice.
200
Occurs when companies believe that the more they sell the more profit they make.
What is selling orientation
200
A website that connects people with different kinds of interests for the purpose of socializing.
What is social network
200
The collection of appropriate information to determine if a market is worth pursuing.
What is a market analysis?
200
A strategy that focuses on the unique attributes or benefits of a product that distinguish it from another product.
What is product differentiation?
300
Many experts believe marketing must be at the forefront of an organization and positioned as the__________of an organization.
What is philosophy
300
"They can have any color of car as long as its' black"
Who was Henry Ford
300
A situation in which the customer can interact with a brand, giving the customer some control over the marketing of a brand.
What is brand democratization.
300
A group of customers who have certain characteristics in common.
What is a target market?
300
A variety of activities and communications that organizations undertake to monitor, evaluate, influence, and adapt to the attitudes, opinions, and behaviors of their publics.
What is public relations?
400
Brands that offer popular products, strong customer service, community involvement, large number of locations are generally said to have a good_________
What is reputation
400
The process of determining the needs and wants of a target market and delivering a set of desired satisfactions to that target market more effectively than the competition.
What is marketing concept
400
A group of people who have a similar need for a product or service, the resources to purchase it, and the willingness and ability to buy it.
What is a market?
400
The monitoring of consumer behavior changes so that marketing strategies can be adjusted accordingly.
What is a consumer analysis?
400
A type of marketing that creates awareness for a product by having the customer directly interact with the product, for example, giving away samples at street level.
What is experiential marketing?
500
Marketing used to focus on a _____________ between an organization and a customer, and in the process, both parties benefited.
What is transaction
500
The notion that business should conduct itself in the best interests of consumers and society.
What is socially responsible marketing
500
A marketing format that involves the creation and sharing of relevant brand-oriented content in order to acquire customers.
What is content marketing?
500
The four strategic elements of product, price, distribution and marketing communications.
What is the marketing mix?
500
Strategies designed to optimize profitability, revenue, customer retention, and customer satisfaction.