Social Media
What can communicators use Twitter and Facebook as an outlet for?
Relationship building
Who should be informed during a crisis before the media is?
Stakeholders and the general public
What is another word for dark site?
Stealth site
Who can make blogs a threat to corporations?
Angry bloggers
What social media outlet was used in the Cure Foundation case-study?
“Today it is a business’s driving force and can heavily shape the way an organization is perceived” What is “it” ?
Social media
The average Canadian spends 43.5 hours a month on the web?
True
When is the only time a company can use a dark site?
Only during a crisis
Who should communicators address when it comes to responding to negative blogs?
Bloggers with high influence
What was the base of the main issue the government made in the Facebook case-study?
Not enough research
What is one thing that knowingly poses a threat to social media for communicators?
Large organizations and governments
Are websites privately or publicly controlled?
Privately
Will a dark site crash if there is a high volume of user traffic?
No
How should your key messages be written on blogs?
Informally
What was the first mistake made by the Cure Foundation in the Facebook case-study?
Underestimating the power of social media and the influence it can have
Fill In the Blank: “Social media offers ___________ an ideal opportunity to build their connections to traditional and social media practitioners using an active, kinetic form of communications.”
Communicators
This link is used on a website to tailor information to journalists and answer questions they may be asking
Media Link
What info do dark sites provide?
Facts and info on possible crisis'
How can communicators can directly acknowledge and refute any negativity or wrongful remarks made about their corporation?
Debate
What could the stakeholders have done to wield more power in the Facebook case-study?
Switched sides and stand with the teenagers
What are one of the three things social media helps to establish for communicators?
Trust, relationship building, data collection
What is the primary point of contact for a company with communicators and the public?
Their company website
Whose contact information should be included on the dark site?
Key members in the company, the spokesperson and public information providers
What effective tip for blogging did the zoo use to refute the misinformation?
Debate
Based on your learning, what is the best research method the Cure Foundation could’ve used to eradicate their crisis from the start?
Online survey/poll questions (preferably on Facebook)