Terms and Definitions
Collection and analysis of market information to assist managers in making decisions
Market Research
consumer data can be collected easily by companies but some countries view the collection of this data as an invasion of _________.
This green-logo company is excellent at "identifying basic appeal" by customizing their handcrafted coffee beverages and food items to fit the environment of the country they are expanding into
Starbucks
the IAA Mobility Show in Munich Germany is where big name brand car companies debut their latest electric vehicles.
Trade Show
Pennsylvania is home to what famous groundhog
Punxsutawney Phil
Ability of a company/country to sell goods or services across borders
Market Access
'Market Size' refers to the total value of a specific market measured in terms of _______ or sales
revenue
This social media company went through a major lawsuit over their breach of data privacy recently - eventually paying 725 million dollars to settle the claims that they sold user data to unverified third parties.
Canada sends government officials and business executives to New Delhi, India to explore advancements in their manufacturing warehouses
Trade Mission
What famous comedian went to George Washington High School (25 minutes from Arcadia)
Kevin Hart
International trip made by business officials that are organized for the purpose of exploring international business opportunities
Trade Mission
Production flows through different nations which establishes ____________ _________.
International Relations
This luxury brand sued Yves Saint Laurent for selling red soles heels under the pretenses of stolen intellectual property.
China, India, Indonesia, and Thailand are a few countries that fall under this type of market because of their low labor costs
Emerging Market
What pop star is from West Redding, PA
Taylor Swift
evaluation of how much a market can offer expansive opportunities to help a company grow in many aspects (customer base, revenue, growth of products)
Market Growth Rate
Managers will visit a site to assess the quality of _________ _________ ___________ and consider labor and human resources
locally available resources
This major soda brand did not 'assess the national business environment' when they tried to sell personalized soda bottles in Arabic countries, but didnt print any Arabic names on the labels.
Coca-Cola
a merger is in the process of happening. One of the companies looks into previously published journal articles and government records concerning the second company.
Secondary Research
When was the last time the Phillies won the world series
2008
process of obtaining information that already exists in the company or can be obtained from outside sources
Secondary Market Research
companies estimate the market potential for a product in ____________ nations to be more readily available there instead of readily available in emerging markets
industrialized
This chocolate company operates in over 80 countries and has is responsible for 20 billion out of the 62.4 billion dollars circulating the global chocolate industry.
Mars Confectionary
Primary Research
Name all 5 Philadelphia sports teams
Flyers, Eagles, Phillies, Union, 76ers