Aristotle
In Rhetoric, what quality did Aristotle identify as necessary for seeming credible to an audience?
goodwill
The issue of speaker credibility relates most specifically to:
ethos
Rhetoric has been defined as the discovery in each case of...
"the available means of persuasion."
_____ refers to both positive and distressing emotional responses that a speaker tries to stimulate.
pathos
Which of the following is NOT a part of Burke's pentad?
A. actor
B. act
C. agent
D. agency
A. Actor
According to Aristotle, which of the following was NOT a fundamental component of ethos?
A. Perceived intelligence
B. Dynamism
C. Virtuous character
D. Good will
B. dynamism
_____ refers to things progressing according to cause-and-effect laws without meaning or purpose.
Realm of motion
_____ are the principle divisions of the art of persuasion established by ancient rhetoricians.
canons of rhetoric
The term that sums up all that a speaker regards as bad, wrong, or evil is a(n):
devil term
According to Burke, we engage in _____ when using words to give life to particular motives and pursue particular goals when we speak.
symbolic action
For Aristotle, metaphor was a key component of:
Style
A deductive argument that omits a premise is called a(n):
enthymeme
The canon of rhetoric that includes topoi is...
invention
A term describing a person's physical characteristics, talents, occupation, background, personality, and values is:
substance
Burke uses _____ as his catchall term to cover every form of noxious feelings inherent in human symbol-using activity.
guilt
Aristotle envisioned rhetoric as:
addressing specific, practical questions.
Early Athenian public speaking professors whose practical approach lacked a theoretical foundation were called:
In the context of the five canons of rhetoric, _____ refers to a speaker's "hunt" for arguments that will be effective in a particular speech.
invention
The example form of ____ is inductive in nature.
logos
According to Burke, _____ requires confession of sin and a request for forgiveness to purge one's guilt.
mortification
Aristotle believed that _____ has a moral superiority that makes it more acceptable than ______.
truth; falsehood
The ultimate motive for all public rhetoric is to:
purge oneself of guilt
Aristotle classified rhetoric as
a counterpart or an offshoot of dialect
The process of designating an external enemy as the source of all our ills is:
victimage
Burke's theory has been criticized because:
Both "his assumption that guilt underlies all public address is questionable" and "his prose is often confusing and obscure" are correct.