Consumer Promotions
What is a Coupon
Offers a price reduction to consumers.
How many trade promotions are there?
Four: Trade Allowances, Trade Contests, Trade Incentives, and Trade Shows
What Consumer Promotion did I play a video for?
Coupons (Coupon kid)
If Joe Buys a product for $6 that is normally $8 what is this an example of?
Price Offs.
What is a Contest?
Requires the participant to perform an activity. The winner is selected from the Groups/Individuals that performed the best.
What is a Premium
Gifts, Prizes, or other special offers that customers receive after purchasing a product.
Trade Promotions always will lead to increased Profits? T/F
False
What Cruise Line held a Trade Contest for its Employees?
Norwegian cruise
Bob Opens up a cereal box after purchasing it for full price and finds a toy. What is this an example of?
Premiums
What Is Spiff Money?
Rewards given as contest prizes to brokers, retail salespeople, stores, wholesalers, and agents
What are the goods returned in a refund referred to?
Soft Goods: Food/Clothing
How many Trade Incentives are there?
Three: Cooperative Merchandise Agreement, Premium & Bonuses, and Cooperative Advertising
What Brand Did I use for my Sampling Example?
Chanel and Vogue
There is a food stand in a grocery store handing out food to customers for free. What is this an example of.
Sampling
What Is a Slotting Fee?
Money paid to retailers in order to acquire shelf space for products.
How many Premium types are there?
Four:Free in the mail, In or On package, Store or Manufacturer Premiums, Self Liquidating Premiums
What are the three Trade Allowances?
Off Invoice Allowances, Slotting Fees, And Exit Fees
What product did I use as an example for Bonus Packs?
Extra Underwear
Bill Goes to the store and chooses all of the cheapest items he see with no regard to brand. What type of Consumer is Bill?
Price Sensitive
What Does CMA stand For?
Cooperative Merchandise Agreement
What are the four consumer types?
Promotion Prone, Brand Loyal, Brand Preferred, and Price Sensitive
Who are the Five Buyers that attend Trade Shows?
What Grocery store did I mention while talking about sampling
Sams Club
Jill likes Lays Potato Chips. She goes to the grocery store and see a bag of Doritos for 50% off and walks right past and gets her lays chips. What type of consumer would Jill be?
Brand Loyal
What Is Cooperative Advertising
Manufactures agree to reimburse retailers a certain percentage of advertising costs associated with advertising the manufacturers product