Logos
Slogans
Who Read?
Ethics
Exposure
100
1
What is Twitter
100
Just Do It
What is Nike
100
Through repeated exposure to a neutral stimulus, an individual comes to evaluate the stimulus more favorably.
What is mere exposure
100
Regulates advertising in the United States.
What is The Federal Trade Commission (FTC)
100
Endorsement of a product by a celebrity whose characteristics are relevant to the product being promoted.
What is advertising match-up hypothesis
200
2
What is Southern Tide
200
It's Finger Lickin' Good
What is KFC
200
Subtle paid communication that aims to influence the audience by deliberately inserting a product into media entertainment.
What is product placement
200
Advertising is unethical since it focuses on making fantasies for the clients instead of helping them have a healthier and psychologically better life
What is the Kantian perspective of advertising?
200
A black bag sits in the back of a classroom for a whole semester, and the students do not know to whom it belongs, so it continues to sit in the back of the classroom. Following the idea of mere exposure, what will their feelings towards the bag be?
What is hostility, to curiosity, to friendship (or something along these lines)
300
3
What is Beats
300
Save Money. Live Better.
What is Wal-Mart.
300
The study of sign and symbols.
What is semiotics
300
When an advertisement "leaves intelligent and knowledgeable adults" believing "different from what would normally be expected if the consumer had reasonable knowledge"
What is a deceptive advertisement.
300
What happens after too much exposure?
What is it wears-out
400
4
What is Lacoste
400
American by Birth. Rebel by Choice.
What is Harley Davidson
400
The notion that persuasive media do not affect "you" or "me" but rather "them".
What is third-person effect
400
Treating individuals as an ends instead of as a means, and having honorable motives
What is the deontological approach to communications
400
Zajonc, one of the first researchers to conduct a study on mere exposure, found that participants at the end of the study positively evaluated what?
What is nonsense words
500
5
What is Girl Scouts of America
500
Have it your way
What is Burger King
500
The idea that if you expect something to occur, sometimes it will because your altered thoughts led to a behavior change.
What is self-fulfilling prophecy
500
When marketers are allowed to know their consumers' preferences and past things that they have bought
What is personalized retargeting
500
Two ways that cigarette companies attract young consumers
What is through movies, in-store promotions, or through association with independence, the outdoors, and sexuality (two of the three)
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