Skills and Experience
What’s the term for evaluating problems and working through them?
Critical thinking
Usually first entry-level position for people who have a bachelor’s degree.
Account executive
Where can you find careers in PR
- handshake
- linked in
- indeed
- ECU job and internship fair
Founder of PRSA
Rex Harlow
What is the first thing employers want to see?
Experience
Helps to amplify efforts to tell a brand’s story, enhancing opportunities and relationships within the brand, and the creation + execution of various communications.
PR Coordinator
Salaries are based on (must answer ⅔ for credit)
- Geographic location
- Experience in the field
- Certifications earned.
You need to make these because your friends and family are not going to help you build your career.
Connections
What’s the most common way to gain experience?
Internships
Generate coverage in media for clients across various channels and audiences + coordinate proactive relationships with media.
Media relations publicist/specialist
What is the most important skill needed in PR?
Writing
Organizations you can get involves with to build your career.
PRSSA, Pirate Media, Any student organizations.
What’s a way to gain experience that everyone has access to?
Speaking and presenting
Tie in lots of different content: visual, audio, textual.
Content creator
Best practices for building a career in PR
- vision yourself
- have social media skills
- work your way up
First Female to lead a top 5 PR firm
Barri Rafferty
What does being media savvy mean?
Being informed about the latest media trends so you can appeal to your audience?
More often housed within a brand + responsible for supporting activities of team members within PR department.
PR coordinator
What are the possible sizes of companies a person can go into? (must answer ⅘ for credit)
- Large agencies
- Boutique agencies
- Nonprofit organizations
- Small businesses
- Freelance options
5 best practices for building a career in PR
- Social Media Skills
-Recognize the benefits and challenges
- Envision yourself
- Connections
- Start from the bottom