Miscellaneous
Promotional Mix
Wholesalers
Retail
Sales Promotion
100
middleman that specializes in a particular commodity either a buyer or a seller
brokers
100
the particular combination of promotion methods a firm uses to reach a target market
Promotion mix
100
performs the entire range of wholesaler functions
Full service wholesaler
100
Final link between producers and customers
Retailers
100
Reduces the retail price of a particular item by a certain amount at the time of purchase

Coupon

200
the three levels of intensity of market coverage
intensive, selective, exclusive
200
a paid non personal message communicated to a select audience through a mass medium
Advertising
200
middleman that purchases goods in large quantities and then sell them to other users such as farmers, gov., industrial, and other wholesalers 
merchant wholesaler
200
Small food store that sells a limited variety of products but remain open beyond business hours
Convenience store
200

Promotional material placed in a store that usually holds merchandise or information about a product

Point-of-purchase Displays

300
a sequence of marketing organizations that directs a product from the producer to the ultimate user
channel of distribution
300
name 3 of the 4 elements in the promotion mix
Advertising, sales promotion, personal selling, public relations
300
carries a select group of products within a single line
specialty line
300
this type of nonstore retailing method uses the telephone, internet and nonpersonal media to introduce products to customers who can purchase them via internet, telephone or mail. 
direct marketing
300

A gift that a producer offers a customer in return for buying its product to add variety to promotional efforts or attract competitors' customers

Premiums

400
developing the media plan is the 5th step in the overall development of what? 
Advertising campaign
400
the most adaptable of all promotional methods, and the most expensive
Personal selling
400
this type of full service wholesale deals in a wide variety of products such as drugs, hardware, non perishable foods, cosmetics detergents, etc. 
General merchandise
400
company that operates more than one retail outlet
Chain retailer
400
Industry wide exhibits at which many sellers display their products
Trade shows
500

this method of transportation is highly specialized and carries a low cost yet is highly dependable

Pipelines

500
communication activities used to create and maintain favorable relations between an organizations and various public groups both internal and external
Public Relations
500

Usually operate one or more warehouses where they receive, take title to, and store goods.

Distributors

500
very large specialty store that concentrates on a single product line and product availability
Category Killler
500
Attract new customers, encourage trial of new products and reinforce advertising are all examples of 
Sales promotion objectives
M
e
n
u