Types of Media
Direct-Mail Advertising
Media Planning
Media Audiences
Types of Advertising
100
Medium What is a channel or system of communications?
What is Medium
100
Direct-Mail Advertising _______ consists of ads sent by mail to peoples homes and business
What is Direct-Mail Advertising
100
What is the process of selecting advertising media
What is Media Planning
100
___________ is based on diaries and viewer data collected
What is TV audience measurement
100
____ appear as soon as you open a browser window
What is Pop-up ads
200
____________ are the members of the mass media
What is Media
200
What allows advertisers to reach a specific target of market
What is Direct Mail
200
What is a business that specializes in developing ads and ads campaigns for its clients
What is advertising agency
200
What is the place were they collect data about TV audience
What is Nielsen Media Research
200
______ are displayed across at the top or bottom of a webpage
What is Banner ads
300
________ uses words and pictures to communicate
What is Print media
300
Direct mail advertisers contact consumers by______
What is letters/flyers
300
_______ is a series of an ad messages that share a single idea and theme
What is ad campaign
300
______ is the amount of money its costs to display an ad
What is media rate or advertising rate
300
What is a commercial that is about 30 minutes long about a product
What is infomercial
400
Mass Media What are channels of communication
What is Mass Media
400
Often this type of mail is referred as "________"
What is Junk mail
400
______ is the number of homes or people exposed to a ad
What is audience
400
______- are determined by several factors: the size of the ad, the number f people it reaches, how often it appears
What is Ad rates
400
_____ is a broadcast made on the internet
What is a Webcast
500
Newspaper______ are the main advertising medium in the United States
What is Newspaper
500
Direct mail sometimes send out __________
What is coupons
500
______ is the time period when the network TV or radio audience is the largest
What is Prime Time
500
____ is where places that ads are placed to get the attention of the reader or viewer
What is Prime Position
500
_____ usually consist of ads on the side of buses and subway trains
What is Transit advertising
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