Aimed at Final Consumer
Creative Advertising Strategy
Media Strategy Considerations
Media Alternatives
In The Chapter
100
A ticket or document that can be exchanged for a financial discount when purchasing a product.
What is a Coupon?
100
Risky, if you mislead the public you may be sued.
What is Comparative advertisement
100
The average number of times an audience is exposed to a message in a given period, usually a week
What is Frequency
100
47% of adult Canadians read this on a daily basis (weekdays)
What is Newspaper
100
Two dimensional barcode that can be scanned and read by smartphones
What are QR codes
200
a product that is given to the consumer free of cost so that he or she may try a product before committing to a purchase
What is a Sample?
200
Arouses feelings which show satisfaction gained by using the product.
What is Emotional advertisements
200
The total audience, potentially exposed to a message in a given period. Expressed as a percentage
What is Reach
200
Transit, in store/mall, billboards
What is Out-of Home Media-
200
The placement of ads in commercially sold games or games played online or on mobile phones
What is Video Game Advertising
300
May encourage more frequent purchases or entice consumer to try the product.
What is Contest?
300
May use professional athletes
What is Celebrity Endorsement
300
Matching media that have a user profile similar to the target market profile.
What is Matching Target with Medium
300
Just about every home has more than one of these
What is TV
300
Consumers agree to accept online messages from commercial sources.
What is Permission-Based Email
400
The purpose is not to discount, but to reward good customers, depending on their frequency or spending levels
What is a frequent buyer program?
400
Shows how well a product performs.
What is Product Demonstrations
400
The number of geographic markets in which advertising will occur for the duration of the plan (national, regional, city, etc.).
What is Market Coverage
400
New Technology in the 1920's now reaches 99% of Canadian homes and vehicles
What is Radio
400
The cost incurred to deliver a message to 1000 individuals
What is (CPM) Cost per thousand
500
An exhibition for companies in a specific industry to showcase and demonstrate their new products and services.
What is Trade Show
500
Consumers must remember the product
What are Humorous ads
500
A person’s degree of involvement with a medium when consuming it. Will they notice the message (TV, radio, online, video games, newspaper).
What is Engagement
500
Many waiting rooms have these and are dated as far back as 5 years ago. Check your Doctor's office
What is Magazines
500
Any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor.
What is Advertising
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